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Profasee Ultra
ULTRA

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Ultra Overview

See how pricing, PPC, inventory, and execution work together.

How It Works

How Ultra plugs in and gets to work.

Why Ultra

Replace your agency, software, and next hire.

Capabilities

Automations

Workflows Ultra runs across your business.

Integrations

Connect your tools, channels, alerts, and data sources.

Mission Control

Watch every task, approve the close calls, ship the rest.

Control

Safety

Set the rules, approvals, and limits behind every action.

Agent Memory

Every decision saved. Every result measured. Audit any day, forever.

Ultra Managed

Want us to run it with you? We can.

Platform Tour

Turn one team into ten

See how Ultra connects pricing, PPC, inventory, and execution so your team gets 10x more done.

See Ultra in action

Live AI Employees

COO & StrategistClaudiaIncluded

Keeps the team aligned and flags what changed.

PPC ManagerMarko

Cuts wasted spend and keeps bids moving.

Pricing SpecialistOracle

Protects margin and moves price with context.

Demand PlannerBruno

Catches stock risk early and keeps reorders on track.

Coming Soon

Catalog AuditorBrett

Finds listing issues quietly killing conversion.

Launch SpecialistAbe

Launches new ASINs with the right copy, price, and PPC.

Add output, not headcount

See how Ultra gives your team more output across pricing, PPC, and inventory without adding headcount.

See if you qualify

Real Results

PF Harris24X ROI

24X ROI on the first 15 SKUs and $215K in annualized profit lift.

MESS Brands$18K/mo

$18K in monthly profit and 30% lift from smarter repricing.

Junipermist46X ROI

46X ROI with roughly $95K in annualized profit and less pricing guesswork.

Wall Charmers$90K/yr

$90K annualized profit with hands-off repricing and 30% lift.

View all case studies

More Proof

Wall of Love

Video testimonials, reviews, and proof clips.

Compare

Ultra vs. repricers, agencies, and hiring.

Want results like this in your account?

If you want more profit and more output from the same team, apply to see whether Ultra is a fit for your catalog.

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Platform

  • Ultra Overview
  • How It Works
  • Why Ultra

Capabilities

  • Features
  • Automations
  • Integrations
  • Mission Control
  • AI Spend Intelligence

Control

  • Safety
  • Agent Memory
  • Ultra Managed

AI Employees

  • COO & Strategist
  • PPC Manager
  • Pricing Specialist
  • Demand Planner
  • Catalog Auditor
  • Launch Specialist
  • All AI Employees

Proof

  • Wall of Love
  • All Results
  • PF Harris
  • MESS Brands
  • Junipermist
  • Wall Charmers
  • Compare

Solutions

  • Amazon PPC Software
  • Amazon Advertising Software
  • Amazon Repricer
  • Dynamic Pricing Tool
  • Price Tester

Ultra For

  • Agencies

Compare Repricers

  • All Repricer Comparisons
  • Profasee vs Aura
  • Profasee vs AZSellerKit
  • Profasee vs BQool
  • Profasee vs Feedvisor

Compare PPC

  • All PPC Comparisons
  • Profasee vs Pacvue
  • Profasee vs Perpetua
  • Profasee vs PPC Agencies
  • Profasee vs Hiring In-House

Company

  • About
  • Partners
  • Affiliate Program

Resources

  • Blog
  • Glossary
  • Nugget Friday Newsletter
  • 2026 State of AI on Amazon

Get Started

  • Pricing
  • ROI Calculator
Apply Now
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πŸ“£ Profasee just got a BIG upgrade
← Back to blog
Industry and Trends

πŸ“£ Profasee just got a BIG upgrade

Chad Rubin

Chad Rubin

February 15, 2024 Β· Updated May 11, 2026 Β· 2 min read

Operator notes by email

Short, opinionated takes on AI agents, Amazon PPC, pricing, and inventory. No fluff. About once a week.

πŸ“£ Profasee just got a BIG upgrade
  1. πŸš€ Customer-Requested Updates - Your Wish, Our Command
  2. 🎯 Maximize Profit, Revenue, BSR, Unit Velocity
  3. πŸ“₯ Subscribe & Save Protection
  4. βš™οΈ Advanced Tools for Flexibility
  5. ⚠️ Risk Tolerance Configurations
  6. πŸ”„ Synchronicity Options
  7. πŸ’° Profit Security Levels
  8. πŸ›’Β Next Level Inventory Intelligence
  9. 🚨 User Interface Enhancements on the Horizon
  10. πŸ”Ž Upcoming Enhanced Visibility & Control

We started Profasee to help Amazon private label brands make more money. Now you're automating important price changes to maximize your profits. But, you made it clear that you had MORE advanced needs.

We listened and today I'm excited to share big changes to help you get even more out of Profasee πŸ‘‡

πŸš€ Customer-Requested Updates - Your Wish, Our Command

πŸ‘‰Charm Pricing Options: Implement .99, .59, .88, .98 pricing strategies for psychological pricing advantages.

πŸ‘‰πŸ›’ B2B Amazon Repricing Just Dropped! Adjust B2B prices for quantity tiers within Profasee. No more Seller Central hassle.

πŸ‘‰Smart Quantity Discounts: Automatically apply B2B discounts for the ASINs we handle, making bulk deals effortless and more profitable.

πŸ‘‰πŸŽ―Distinct FBA/FBM Pricing: Set separate prices for FBA and FBM SKUs, optimizing each channel's potential.

πŸ‘‰Intelligent Pricing for FBA items < $9.99: Pending enhancements to refine pricing strategies for FBA ASINs under $9.99, evaluating profitability impacts & optimizing for maximum returns.

πŸ‘‰FBM vs. FBA Synchronization: Ensure FBM prices stay above FBA, protecting your strategy and margins. πŸ‘‰Automatic List Price MSRP Adjustments: Maintain strikethrough prices to keep your listings attractive.

🎯 Maximize Profit, Revenue, BSR, Unit Velocity

πŸ‘‰ Tailor repricing strategies based on ASIN-specific objectives

πŸ“₯ Subscribe & Save Protection

πŸ‘‰ Leverage custom options for subscribe & save protection, to maximize profits without impacting customer subscriptions

βš™οΈ Advanced Tools for Flexibility

⚠️ Risk Tolerance Configurations

πŸ‘‰ Risk-neutral, risk-averse, or risk-loving settings

πŸ”„ Synchronicity Options

πŸ‘‰Sync prices across related ASINs (e.g., 1-pack/2-pack), bundles, kits for consistent strategy

πŸ‘‰ Custom ASIN groupings maintain, lose, or break synchronicity for strategic advantages

πŸ’° Profit Security Levels

πŸ‘‰ Balance profits (gross profit, net profit incl. ad spend, or no profits for BSR maximization)

πŸ›’Β Next Level Inventory Intelligence

We are thrilled to announce an upcoming feature that integrates advanced inventory intelligence directly into our pricing model. Make inventory-level pricing decisions, adapting to varying business needs like low stock or long-term storage fees.

πŸ‘‰ Elevate prices when stock dwindles, optimizing profit and allowing you to control timing based on forecasted demand.

From reading to action

See what Profasee Ultra would do on your account.

If the framework above sounds familiar, your Amazon account is probably carrying the same drag. Apply and we will show what Marko, Oracle, and Bruno would change in your first week.

Starts in read-only modeApplication-only onboardingGuardrails before action
Book a demoKeep reading

Explore Profasee Ultra

AI Employees

Meet the team

Compare

See how we stack up

Results

$82M+ profit unlocked

Chad Rubin

Chad Rubin

Founder & CEO, Profasee

LinkedInX (Twitter)
Years on Amazon
15+
Own Brand
Think Crucial
Founded
Skubana
Co-founded
Prosper Show

Ran a 7-figure Amazon brand for a decade. Founded Skubana (acquired). Co-founded Prosper Show. 15+ years on Amazon.

More from the blog

The 4 benefits of international expansion for e-commerce sellers

Jan 8, 2025

The 4 benefits of international expansion for e-commerce sellers

A 12-month demand curve highlighting the Q4 spike, with two inventory plans overlaid: a flat plan that misses both directions vs a tiered plan that scales hero ASINs up and long-tail down

May 16, 2026

Q4 Inventory Math: Why Most Amazon Brands Over-Order and Under-Order at the Same Time

A map of US fulfillment centers with inventory levels shown at each location, plus a side chart of split shipment fees vs shipping cost savings over time

May 15, 2026

Multi-Warehouse and Distributed Inventory: When Splitting Stops Saving Money

Ready to put AI to work on your Amazon business?

Join the brands that replaced agencies and tools with AI employees.

Apply Now

πŸ‘‰ Decrease prices to stay competitive when new stock is en route, ensuring seamless sales continuation.

πŸ‘‰ Slash prices temporarily upon restocking, swiftly restoring your product's market standing and sales momentum.

Say hello to Profasee 2.0 πŸ‘‹

🚨 User Interface Enhancements on the Horizon

πŸ‘‰ Adjust start, min, and max prices, and set profit margin limits

πŸ‘‰ Define custom ASIN groups for synchronized pricing

πŸ‘‰ Activate custom automatic price adjustments in response to buy box loss notifications

πŸ‘‰ Effortlessly input or bulk upload cost information for accurate profit analysis and optimization.

πŸ”Ž Upcoming Enhanced Visibility & Control

πŸ‘‰ New interface with comprehensive controls and settings, launching in Q1

πŸ‘‰ Empowering users to rapidly customize their pricing strategies