Mess Brands partnered with Profasee to implement a cutting-edge, data-driven approach to pricing on Amazon that empowered them to keep pace with fluctuating costs while maintaining their profit margins.
With Profasee’s AI repricer, Mess Brands unlocked a whole new profit potential so they could:
It all came down to Profasee’s AI algorithm.
Profasee analyzed Mess Brand’s sales and cost data, revealing weak points in the seller’s old pricing strategy and showing them areas for improvement. With Profasee’s help, Mess Brands was able to make informed pricing decisions based on real-time market data. This allowed them to not only stay competitive in the Amazon marketplace but maximize their profits.
“Profasee doesn’t just change prices blindly based on BSR (Best Seller Rank). They also look at competitors, stock versus out of stock, and a host of other factors,” Sigurdson-Scott. “If we were to try to do all this manually … it would be impossible.”
Now, Mess Brands can dynamically adjust their selling prices to ma
By partnering with Profasee, Mess Brands has seen fast, remarkable results that are pointing to an even more promising future:
“For most of our SKUs, the BSR has either gone down or is holding steady—even as we increase prices. Both of these scenarios are a win for us,” Sigurdson-Scott explained.
But Profasee’s AI repricer has done more than lift profits for Mess Brands. We’ve also positioned the Amazon seller to continue growing in the future so they can keep seeing profit boosts again and again.
“A lot of what we were doing before with pricing was all based on my own preconceived notions—what I thought people wanted and what I thought people were willing to pay. But the truth is, you just can’t know,” admitted Sigurdson-Scott. “You need to let the data decide. And the data from Profasee is showing that people are willing to pay higher prices for our products. And now our profits are showing that! It’s kind of blowing my mind.”