Customer Story · Real Results
OracleHow Wall Charmers leverages Profasee to increase profits 30%.
30%
Profit lift
Lift achieved on the 31 repriced ASINs after the first month of experimentation.
$7,500
Monthly profit increase
Incremental monthly profit dollars added to the bottom line.
$90,000
Annualized profit
Projected annualized profit unlocked through Profasee's repricing rollout.
See how Profasee can grow your profit too.
About the company
Wall Charmers creates rustic-modern decor products designed to help customers transform their spaces. Strong demand on Amazon and a growing catalog fueled revenue growth, but the team knew it still had significant profit opportunity trapped inside its pricing strategy.
The challenge
Wall Charmers had built real momentum on Amazon, but pricing had not kept pace with the business. The team was manually managing prices across roughly 80 ASINs, trying to protect BSR while also chasing better margins. That made it difficult to understand the real profit-maximizing price for each SKU, and previous repricers felt too static and rule-based to account for competition, market conditions, and shifting demand.
The solution
Profasee replaced Wall Charmers' manual process with dynamic AI repricing built for private-label Amazon sellers. The platform surfaced which SKUs were underpriced, detected meaningful changes in demand by day, and made gradual price adjustments ranging from 25% increases to 5% decreases. That gave the team a hands-off way to optimize pricing while freeing up time for more strategic work.
Key features
The impact
Profasee helped Wall Charmers turn strong marketplace demand into stronger bottom-line performance. By identifying when the business could charge more and by automating price movement across the catalog, the brand improved profit without depending on constant manual intervention.
Key results
$7,500
Increase Profit Dollars/Month
$90,000
Conclusion
Wall Charmers already had demand and category momentum on Amazon. Profasee helped the brand convert that momentum into higher profit by finding better price points, adapting to marketplace conditions, and removing the operational burden of constant manual repricing.
More Profit Annually
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