Workflow Automations

The operating system for your Amazon business.

Your AI employees coordinate with each other automatically. Workflows make that coordination predictable, repeatable, and hands-free.

Manual Amazon operations are the bottleneck. You still manage PPC manually. Change prices by hand. Watch inventory in spreadsheets. File reimbursements after the fact.

Modern brands don’t scale that way.

They automate.

What modern Amazon operations should look like

AI that
operates
your Amazon
business.

01

Coordinate every profit lever in one system

Ultra connects PPC, pricing, inventory, listings, reimbursements, and strategy so decisions are based on the whole business, not one disconnected tool.

02

Turn signals into actions in minutes

Margins, ad performance, price position, stock risk, and listing issues flow into the same operating system so the right move happens faster than a human team can react.

03

Trust the system before you hand over control

Start read-only. Move to ask-me-first. Turn on autonomy when you are ready. Every decision is guarded, logged, and explained.

Learn about Ultra

Pre-built workflows

Ready to run on day one.

Each workflow combines multiple AI employees into a coordinated sequence triggered by the events you care about.

Morning Standup

Trigger: Every morning at 8 AM

Claudia

Actions

  1. 1Compile overnight activity across all employees
  2. 2Flag exceptions and anomalies
  3. 3Generate a brief you can read in 30 seconds

Outcome

You know everything before your first coffee.

Pricing + PPC Sync

Trigger: When Oracle changes a price

OracleMarko

Actions

  1. 1Oracle adjusts price based on demand, competition, and margin targets
  2. 2Marko receives the price change signal
  3. 3Marko adjusts bid strategy and budget allocation to match the new price point

Outcome

Price and spend always aligned. No manual coordination.

Stockout Prevention

Trigger: When inventory drops below safety threshold

BrunoMarko

Actions

  1. 1Bruno detects inventory approaching critical levels
  2. 2Bruno flags the SKU and calculates days of stock remaining
  3. 3Marko reduces bids to slow demand until restock arrives

Outcome

Never run out of stock unexpectedly.

Catalog Health Check

Trigger: Weekly

BrettClaudia

Actions

  1. 1Brett audits all listings against 9-point quality score
  2. 2Brett flags listings below threshold with specific issues
  3. 3Claudia prioritizes fixes and coordinates with other employees

Outcome

Listings always optimized. Nothing falls through the cracks.

Morning Standup example

A typical Tuesday morning

This is the brief Claudia prepares when Morning Standup runs. You know everything before your first coffee.

8:02 AMMarkoPaused a wasteful keyword that was burning spend without producing sales.
8:05 AMMarkoShifted budget toward the campaign producing better profit per click.
8:11 AMOracleRaised price on a SKU where the margin can support it.
8:14 AMBrunoFlagged a fast-moving SKU with limited stock remaining and recommended reorder timing.
8:18 AMMarkoSaw Bruno’s inventory warning and pulled back bids to avoid pushing demand into a stock problem.
8:22 AMBrettFlagged a listing that’s underperforming because the page itself needs work.
8:30 AMClaudiaSent one clean morning brief with what changed, why it changed, and whether anything needs human review.

Custom workflows

Your workflows, your rules

Combine any employees into custom workflows triggered by the events you care about. Set the trigger, pick the employees, define the actions, and let the coordination engine handle the rest.

Need a workflow that doesn't exist yet?

Tell us your trigger, the employees involved, and what should happen. We'll build it for you during onboarding.

Request a custom workflow

Put your workflows on autopilot

Application-only access. We review every account to ensure fit.

Apply Now