Part of Profasee Ultra · Hire one employee or the whole team
Marko · AI PPC Manager
The PPC manager who checks your margin, your stock, and your price — before he touches a single bid.
Most PPC tools don't know your margins. They don't see your stock. They don't talk to your repricer. Marko does. He kills waste overnight, moves budget to the winners, and asks you before anything big. Read-only until you trust him. One-click rollback on every move.
Apply for early access — free to start, read-only for as long as you want.
AI PPC Manager
Meet Marko
$399/mo
Replaces Pacvue ($3,000+/mo) and your PPC agency.
Replaces
Pacvue, Perpetua, and your PPC agency.
How he starts
Read-only. He shows you what he'd do before touching anything.
What he measures
Profit on ad spend (POAS). Not ACoS vanity math.
What makes him different
He talks to Bruno (inventory), Oracle (pricing), and Claudia (ops). That's the whole pitch.
Trusted by Amazon brands running PPC, pricing, inventory, and ops inside one Profasee system instead of four disconnected tools.
$1,900,068
PROFIT LIFT
12.1%
PROFIT LIFT
$432,675
PROFIT LIFT
$15,000
PROFIT LIFT
53%
PROFIT LIFT
$90,000
PROFIT LIFT
$215,000
PROFIT LIFT
$216,000
PROFIT LIFT
$93,600
PROFIT LIFT
$43,730
PROFIT LIFT
$1,900,068
PROFIT LIFT
12.1%
PROFIT LIFT
$432,675
PROFIT LIFT
$15,000
PROFIT LIFT
53%
PROFIT LIFT
$90,000
PROFIT LIFT
$215,000
PROFIT LIFT
$216,000
PROFIT LIFT
$93,600
PROFIT LIFT
$43,730
PROFIT LIFT
How operators use Marko
Ask Marko what PPC should do next.
He manages the account.
Marko owns bids, budgets, search terms, negatives, and spend posture. He catches waste, scales winners, and routes only the high-blast-radius moves up for approval.
Marko kills waste first, then narrows approvals to the few changes that can actually break the account.
See Marko in your accountMarko
PPC manager
Trusted by Amazon brands running PPC, pricing, inventory, and ops inside one Profasee system instead of four disconnected tools.
$1,900,068
PROFIT LIFT
12.1%
PROFIT LIFT
$432,675
PROFIT LIFT
$15,000
PROFIT LIFT
53%
PROFIT LIFT
$90,000
PROFIT LIFT
$215,000
PROFIT LIFT
$216,000
PROFIT LIFT
$93,600
PROFIT LIFT
$43,730
PROFIT LIFT
$1,900,068
PROFIT LIFT
12.1%
PROFIT LIFT
$432,675
PROFIT LIFT
$15,000
PROFIT LIFT
53%
PROFIT LIFT
$90,000
PROFIT LIFT
$215,000
PROFIT LIFT
$216,000
PROFIT LIFT
$93,600
PROFIT LIFT
$43,730
PROFIT LIFT
8% revenue growth · 5% ad spend · 46x ROI
“PPC efficiency improved — ad spend climbed only 5% while revenue grew 8%. By keeping ads and pricing in sync, it became essential to our growth strategy.”
David Schomer
Co-Founder & Director, 80Twenty Capital · Regal Dog
8%
revenue growth
5%
ad spend
46x
ROI
The problem
Most PPC software still gives you homework.
Dashboards show the leak. Rules fire without context. Agencies review on their schedule, not yours. Marko closes the loop — he reads the account, respects your business constraints, and either makes the move or puts it in front of you.
Dashboards tell you you're losing money.
That's it. You still have to decide which keyword to cut, which budget to shift, and whether today is even the right day to change anything.
Rules don't know the whole story.
A threshold can spot a symptom. It can't see that margin is compressed, stock is tight, or your repricer just moved — all of which should delay, narrow, or block the change.
Agencies show up when the calendar says so.
Your account gets reviewed Tuesday. The $340 in wasted spend that hit Sunday night gets to keep hitting until Tuesday. Marko doesn't do that.
The wedge
This is the only thing Pacvue, Perpetua, and your agency can't do.
At 3:47 AM last Tuesday, Bruno saw an inbound shipment slip four days. Here's what happened next, while you were asleep.
Tuesday · 3:47 AM · while you slept
Live coordination- 3:47 AMBrunoStep 1
Inbound slipped four days on hydration bundle. Cover down to 11 days. Flagged the ASIN.
- 3:48 AMMarkoStep 2
Pulled spend on three broad-match campaigns tied to that ASIN. Paused two Auto targets. $340/day saved until restock.
- 3:49 AMOracleStep 3
Held price. Not chasing demand into a stockout. Margin preserved.
- 7:02 AMClaudiaStep 4
Your morning brief: one ASIN to watch, no action required. The team already handled it.
What just happened
Without coordination, you'd have burned $340/day on traffic you couldn't fulfill — and still taken the stockout hit. That's the wedge. Nothing else on the market does this.
What Marko handles
What Marko handles every day.
Marko hunts wasted spend, moves budget to the winners, promotes converting search terms to exact-match, negates the losers, and escalates anything big enough to ask you about first.
Smart Bid Management
Adjusts bids in real-time based on conversion data, profit margins, and competitive dynamics. Not rules-based -- actually understands your economics.
Budget Allocation
Shifts spend from underperforming campaigns to winners automatically. Reallocates based on profit per click, not just ACOS.
Search Term Harvesting
Discovers high-converting search terms and adds them as exact match keywords. Continuously mines your search term reports.
Negative Keyword Management
Identifies wasted spend on irrelevant terms and blocks them. Saves an average of 15-20% on ad spend.
Placement Optimization
Optimizes top-of-search, product page, and rest-of-search placements based on where your products actually convert.
Campaign Structure
Builds and restructures campaigns for maximum control. Separates branded, category, and competitor targeting.
Cross-Employee Coordination
When Bruno flags low stock, Marko automatically reduces bids. When Oracle changes price, Marko adjusts spend targets.
Performance Reporting
Daily standup data sent to Claudia. Full audit trail of every change with reasoning.
PPC Command Center
Your 30-second morning read on what Marko did overnight.
One page. What changed, why it changed, what's next. No 400-row export, no dashboard safari.
Portfolio story
Know the account story before you open another tab.
Top-line read: profit efficiency, spend pressure, and the handful of moves that actually mattered this week.
POAS
1.74x+12%
Ad spend
$14.2K-3%
Net profit
$8.7K+14%
ACoS
21%-4 pts
Why this view matters
Two category campaigns stopped draining profit after Marko paused zero-order search terms. No waiting for a weekly review.
One hero campaign capped before noon three days straight. Budget moved — profit stayed instead of getting trapped behind the wrong ceiling.
Oracle held price on the hydration bundle to protect margin. Marko didn't force more traffic into weaker economics.
Latest actions
Prepared for operator review
Marko
Paused 14 leaking search terms after they crossed the no-order threshold.
Marko
Moved $185/day from two capped category campaigns into an exact-match winner holding 1.9x POAS.
Claudia
Flagged one placement recommendation for you — it touches next week's launch.
Confirmed data first. If same-day reporting isn't in yet, Marko says so — he doesn't fill the gap with a story.
The point
Not more charts. Faster calls.
Marko's job is to tell you what changed, which moves mattered, and whether today's context still supports the next one.
Current view
The morning read
Top-line read: profit efficiency, spend pressure, and the handful of moves that actually mattered this week.
Representative view — week of March 12, hydration brand, 47 SKUs
What Marko won't fake
Same-day campaign truth when the data hasn’t landed yet.
A proposal shown as if the change already happened.
A PPC win that ignores pricing or inventory pressure.
Approvals & guardrails
You approve what he does — until you trust what he does.
Every night Marko does three things: the work you already approved, the work waiting on your OK, and the work he refused to do. All three, in one page, every morning.
Executed overnight
What Marko did without waking you up.
Routine maintenance you already approved the scope for. Every change leaves a receipt.
Cut wasted spend
3:14 AM · receiptSP — Replacement Filters — Exact
Term crossed the waste threshold. Change stayed inside the velocity cap and the profitability ceiling.
Moved budget to the winner
3:22 AM · receiptSP — Hero Campaign
Campaign kept running out of budget by early afternoon at healthy POAS. Scope was pre-approved.
Added 12 negatives
3:38 AM · receiptSearch term report · last 14 days
12 waste terms negated. 4 held back — 3 branded, 1 recently converting. Evidence-backed or not at all.
Sent to you overnight
What Marko wanted your OK on.
Bigger moves — the kind you'd want to see before they ship. Clean packet: what, why, expected, reversible.
Raise daily budget
Waiting on youSP — Hero Filter — Exact
Capping early while still holding healthy POAS. A measured bump instead of letting profit leak out the throttle.
Bump placement modifier
Waiting on youSP — Category Defense
Placement evidence supports the move, but Marko keeps placement tuning conservative until you’ve seen a few of these.
Restructure search terms
Always asks firstSearch term harvest set
Winners ready for cleaner structure — but Marko never quietly restructures campaigns. Even in handling-it mode, this always comes to you.
Refused outright
What Marko said no to.
The guardrails that beat the recommendation. The trust-building moves nobody on the market shows you.
Refused bid increase
Bruno overruledHero ASIN · stock pressure
Bruno flagged inbound slip and narrowing cover. Marko refused to buy traffic you can’t fulfill.
Trimmed bid increase
Guardrail trimmedSP — Exact · velocity cap
Direction was right, magnitude was too hot. The write got trimmed to the safe per-cycle ceiling.
Refused placement tune
Not enough dataLow-evidence ASIN
When same-day reporting isn’t confirmed, Marko says so instead of guessing. No write until evidence lands.
The smartest thing Marko did last Tuesday was nothing.
A PPC tool that can't say no is just an expensive button. This is the example your agency can't show you — because their tool doesn't talk to your demand planner.
The signal
3:47 AM — Bruno flagged the hydration ASIN. Inbound shipment slipped four days, cover dropping below two weeks.
Marko's response
Marko had a bid increase queued for 4:00 AM. He refused it. Held bids. Pulled spend on three broad-match campaigns. Paused two Auto targets tied to the ASIN.
The outcome
$340/day preserved until restock. You'd have burned it chasing traffic you couldn't fulfill — and still eaten the stockout hit. That's why Marko is worth $399/mo and Pacvue isn't at $3,000.
How scope widens
How scope widens: Marko starts in “Ask me first” — every move waits on you. Once you've seen enough, you widen specific scopes to “Handling it” and he executes routine maintenance automatically. Restructures and high-blast-radius moves always come to you. Either way.
How Marko thinks
Judged on decisions, not on how busy he looks.
POAS first. ACoS as the guardrail.
Marko's not chasing cheap-looking ad metrics if they make the business worse. Better profit efficiency, not prettier vanity math.
When the data's shaky, Marko waits.
Missing campaign truth, degraded evidence, unclear scope — he narrows authority instead of bluffing the result.
Receipts or it didn't happen.
A recommendation, an approval, and an executed change are three different things. Marko keeps the distinction obvious instead of pretending proposal equals outcome.
Big changes always ask you first.
Campaign creation, restructuring, broader architecture — higher blast radius gets higher scrutiny. Those always come to you, even in handling-it mode.
Safety stack
SafeSpend Shield
Spend caps with auto-pause when thresholds are hit.
Bid Limits
Maximum bid per keyword enforced at all times.
Budget Caps
Daily campaign spending limits that never get exceeded.
Auto-Pause
Stops underperforming keywords after your defined threshold.
Negative Protection
Never blocks search terms that are actually converting.
Paused keyword "hepa filter replacement" -- 0 sales, $84 spent in 14 days.
Shifted $340 daily budget from Campaign B to Campaign A. Reason: 22% higher profit per click.
Added "hepa filter for allergies" as exact match keyword. 4.2% conversion rate in search term report.
Bruno flagged SKU-4421 low stock. Reducing bids 20% to slow demand until restock.
How Marko works with the team
Marko doesn't fly solo. That's the whole point.
PPC only looks simple when you ignore the rest of the business. Claudia keeps the operating picture aligned. Bruno clamps spend when inventory tightens. Oracle changes the economic room Marko can buy traffic into.
Routes the operating picture
Turns Marko's overnight work into one morning brief. Flags exceptions. Decides when a PPC recommendation stays local vs. rises into a business call.
Coordination trigger
Trigger: one PPC move touches launch priorities, weekly review context, or another specialist's scope.
Protects inventory before spend does damage
When Bruno sees inbound slip or days-of-cover narrow, Marko pulls back on low-intent spend. No winning a local PPC argument while the business runs toward a stockout.
Coordination trigger
Trigger: stock pressure or reorder risk. The growth move gets narrowed, trimmed, or blocked.
Keeps PPC honest about price reality
If Oracle holds price, raises margin, or tightens authority on a product, Marko stops spending like nothing changed. Price and PPC have to tell the same story.
Coordination trigger
Trigger: price hold, price lift, or pricing risk. Economic headroom changes — Marko's bid ceilings change with it.
That's the wedge. A smart PPC move in the wrong business context is still the wrong move.
Why Marko exists
Chad Rubin
Founder & CEO, Profasee · former founder of Think Crucial + Skubana
“I ran a 7-figure Amazon brand for a decade. I hired the PPC agencies, built the spreadsheets, managed the VAs. None of it scaled. So I replaced all of it with AI employees — and my margins went up while I got my weekends back. Marko is the PPC manager I wish I'd had ten years ago.”
Results
Real numbers from real Amazon brands.
Marko sits in the same Profasee system that has unlocked over $82M in profit for Amazon brands. The pitch isn't that PPC lives alone. The pitch is that your ads finally operate inside the rest of your business.
Pricing
$399/mo. Less than one wrong day of ad spend.
Hire Marko alone or bring in the whole team. Platform access starts at $299/mo on top. Most brands see ROI in the first month.
Marko
$399/mo
PPC manager. Bids, budgets, negatives, placements, daily judgment.
What it replaces
Pacvue + your agency
Pacvue starts at ~$3,000/mo. Agencies run $10K+/mo. Marko includes the cross-agent layer they can't.
What you need to start
Ultra platform
$299/mo base. Read-only setup. Hire more employees when you're ready.
What he replaces
What Marko replaces
Marko isn't another dashboard layered on your PPC stack. He's the work you were still doing manually after the dashboard loaded.
Pacvue
Pacvue can show the PPC control surface, but the operator still has to reconcile margin, inventory, and pricing context before the right move is obvious.
Perpetua
Perpetua automates around ad metrics, but it does not live inside the same operating layer as Oracle, Bruno, and Claudia when business context should override the local PPC impulse.
Your PPC agency
Agencies review on a cadence and still need human routing for the account context. Marko keeps the maintenance loop active while leaving high-blast-radius work approval-first.
Head-to-head
Marko vs. the alternatives
Pacvue, Perpetua, agencies, in-house hires — all solve a piece of the PPC problem. Marko's difference: he runs in the same operating layer as your pricing, your inventory, and your ops lead.
Questions about Marko.
Read-only. He watches your account, shows you what he'd change, and explains why — without touching anything. You only widen his authority when you've seen enough to trust the judgment.
Bids, budgets, negatives, placements, and the day-to-day PPC loop. Campaign creation and restructuring always come to you first, even after you've given him the keys.
ACoS matters — but it's not the goal. Marko optimizes for POAS (profit on ad spend) and treats ACoS as a guardrail. Cheap-looking ad math doesn't outrun profit reality.
He narrows authority. If campaign truth is missing or same-day reporting isn't confirmed, he says so out loud instead of pretending the data is cleaner than it is.
When Bruno flags a stockout risk, Marko pulls back spend on that ASIN automatically. When Oracle changes a price, Marko adjusts bid ceilings to match the new margin. When Brett finds a listing problem hurting conversion, Marko reduces spend until it's fixed. Claudia summarizes all of it in one morning brief. That's the wedge — nobody else does this.
One-click rollback on any change. Every move leaves a receipt with the reasoning. Hard guardrails (spend caps, max bids, no-fly ASINs) can't be exceeded regardless of what the model recommends. Failures are bounded and reversible.
$399/mo for Marko. The Profasee Ultra platform is $299/mo on top. Pacvue starts at ~$3,000/mo. A decent PPC agency runs $10K+/mo and doesn't talk to your repricer or your demand planner. Most brands see ROI inside the first month.
Final step
See what Marko would change in your account — before you hand him the keys.
Start read-only. See the reasoning, the guardrails, and the work that should already be happening in your account. Switch him to handling-it mode only when you're ready.