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Regal Dog | Profasee
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Customer Story · Real Results

Oracle

How Regal Dog Scaled Profits With Profasee

Regal Dog Achieves 22% Profit Growth and 46X ROI with Profasee's AI-Powered Repricing

+14%

Avg. price increase

+23%

Profit boost

2X

BSR growth

Book a demoSee more stories

See how Profasee can grow your profit too.

Case study
Regal Dog
Regal Dog testimonial video poster
Industry
Amazon brand
Seller type
Private Label
Best fit
PPC-aligned profit optimization

About the company

David Schomer, an experienced Amazon seller, struggled with rising FBA fees, fluctuating CPC rates, and overseas competition eroding margins. Early on, he focused too much on revenue, often leaving little to no profit at the end of the month due to high ad spend. Realizing pricing was a key lever, he tried three different repricing tools, but none improved profitability and some even led to flagged listings and added operational headaches. Skeptical yet determined, David decided to put Profasee to the test and track the performance independently.

The challenge

David needed a way to break out of revenue-focused decision-making and improve profit without hurting demand quality, PPC performance, or customer behavior across the catalog.

The solution

After discovering Profasee, David was drawn to its ability to test price elasticity without disrupting sales momentum. Instead of chasing the Buy Box, Profasee continuously adjusted pricing using real-time data from conversion rates, PPC impact, and market behavior.

Key features

What stood out for Regal Dog

  • Data-driven pricing decisions based on real-time market trends, PPC impact, and customer behavior.
  • Seamless PPC synchronization so price changes and ad performance stay aligned.

The impact

What changed in the business

After implementing Profasee, Regal Dog improved profitability, margin quality, and PPC efficiency while reshaping the spread between entry products and premium products.

  • 18% profit increase.
  • 8% revenue growth.
  • 3% margin expansion.
  • PPC efficiency improved, with ad spend increasing by only 5% while revenue climbed by 8%.
  • Lower-end product prices increased while higher-end prices decreased, making premium upgrades more appealing and improving conversion rates.

Key results

Measured outcomes

$7,800

Increase in Monthly Profit

$95,000

Incremental Annualized Profit

Conclusion

A game-changer for profit optimization

David saw a 22% increase in total profitability across all ASINs, with some standout performers and a few underachievers. Keeping PPC aligned with pricing remained crucial, along with continuous price testing. Profasee delivered what no other repricer could: measurable profit gains without price volatility or PPC inefficiencies. By automating pricing while maintaining PPC performance, it became an essential part of Regal Dog's growth strategy.

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Operator takeaway

“Profasee put almost $100k in profit in our bank account in one year—profit, not gross revenue. For someone who doesn’t understand data that well, it was really easy to use. And now I sleep better at night knowing I’m not leaving any money on the table.”

David Schomer

Co-Founder & Director, 80Twenty Capital

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The strongest results in the game

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Achieving a 24x ROI: How PF Harris amplified profits by $215,000 with Profasee's AI repricing.

Hands-on support with Slack updates, weekly PPC reporting, and responsive collaboration.

Operator quote

“Hey, are you an Amazon seller? It's been tough lately, hasn't it? There's been a lot of bad news lately, hasn't it? I've got some good news for you. I tried out this tool, Profasee.”

“I've been getting beat over the head with Amazon fees for the last 3 or 4 years and been constantly surprised with new Amazon mandates. And here's a bit of good news that's helped my business. It's helped, you know, combat the Chinese competition, that huge increase in suppliers, and in order to stay competitive, I think you need a tool like this.”

David Schomer

David Schomer

Co-Founder & Director, 80Twenty Capital

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Consumer Electronics

Global Teck

Profasee helped Global Teck increase pricing power and stabilize net profit trends while protecting rank and Buy Box share across the catalog.

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Home Organization

MESS Brands

The Profasee impact on Mess Brands: how our AI repricer unlocked explosive profit growth for the Amazon seller.