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Ultra Overview

See how pricing, PPC, inventory, and execution work together.

How It Works

How Ultra plugs in and gets to work.

Why Ultra

Replace your agency, software, and next hire.

Capabilities

Automations

Workflows Ultra runs across your business.

Integrations

Connect your tools, channels, alerts, and data sources.

Mission Control

Watch every task, approve the close calls, ship the rest.

Control

Safety

Set the rules, approvals, and limits behind every action.

Agent Memory

Every decision saved. Every result measured. Audit any day, forever.

Ultra Managed

Want us to run it with you? We can.

Platform Tour

Turn one team into ten

See how Ultra connects pricing, PPC, inventory, and execution so your team gets 10x more done.

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Live AI Employees

COO & StrategistClaudiaIncluded

Keeps the team aligned and flags what changed.

PPC ManagerMarko

Cuts wasted spend and keeps bids moving.

Pricing SpecialistOracle

Protects margin and moves price with context.

Demand PlannerBruno

Catches stock risk early and keeps reorders on track.

Coming Soon

Catalog AuditorBrett

Finds listing issues quietly killing conversion.

Launch SpecialistAbe

Launches new ASINs with the right copy, price, and PPC.

Add output, not headcount

See how Ultra gives your team more output across pricing, PPC, and inventory without adding headcount.

See if you qualify

Real Results

PF Harris24X ROI

24X ROI on the first 15 SKUs and $215K in annualized profit lift.

MESS Brands$18K/mo

$18K in monthly profit and 30% lift from smarter repricing.

Junipermist46X ROI

46X ROI with roughly $95K in annualized profit and less pricing guesswork.

Wall Charmers$90K/yr

$90K annualized profit with hands-off repricing and 30% lift.

View all case studies

More Proof

Wall of Love

Video testimonials, reviews, and proof clips.

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Ultra vs. repricers, agencies, and hiring.

Want results like this in your account?

If you want more profit and more output from the same team, apply to see whether Ultra is a fit for your catalog.

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  1. Home
  2. /Results
  3. /Regal Dog
← Back to all results

Customer Story · Real Results

Oracle

Results: Q1 2025

How Regal Dog Scaled Profits With Profasee

Regal Dog Achieves 22% Profit Growth and 46X ROI with Profasee's AI-Powered Repricing

+14%

Avg. price increase

+23%

Profit boost

2X

BSR growth

Apply NowSee more stories

See how Profasee can grow your profit too.

Case study
Regal Dog

About the company

David Schomer, an experienced Amazon seller, struggled with rising FBA fees, fluctuating CPC rates, and overseas competition eroding margins. Early on, he focused too much on revenue, often leaving little to no profit at the end of the month due to high ad spend. Realizing pricing was a key lever, he tried three different repricing tools, but none improved profitability and some even led to flagged listings and added operational headaches. Skeptical yet determined, David decided to put Profasee to the test and track the performance independently.

The challenge

David needed a way to break out of revenue-focused decision-making and improve profit without hurting demand quality, PPC performance, or customer behavior across the catalog.

The solution

After discovering Profasee, David was drawn to its ability to test price elasticity without disrupting sales momentum. Instead of chasing the Buy Box, Profasee continuously adjusted pricing using real-time data from conversion rates, PPC impact, and market behavior.

Key features

What stood out for Regal Dog

  • Data-driven pricing decisions based on real-time market trends, PPC impact, and customer behavior.
  • Seamless PPC synchronization so price changes and ad performance stay aligned.

The impact

What changed in the business

After implementing Profasee, Regal Dog improved profitability, margin quality, and PPC efficiency while reshaping the spread between entry products and premium products.

  • 18% profit increase.
  • 8% revenue growth.
  • 3% margin expansion.
  • PPC efficiency improved, with ad spend increasing by only 5% while revenue climbed by 8%.
  • Lower-end product prices increased while higher-end prices decreased, making premium upgrades more appealing and improving conversion rates.

Key results

Measured outcomes

$7,800

Increase in Monthly Profit

$95,000

Incremental Annualized Profit

Conclusion

A game-changer for profit optimization

David saw a 22% increase in total profitability across all ASINs, with some standout performers and a few underachievers. Keeping PPC aligned with pricing remained crucial, along with continuous price testing. Profasee delivered what no other repricer could: measurable profit gains without price volatility or PPC inefficiencies. By automating pricing while maintaining PPC performance, it became an essential part of Regal Dog's growth strategy.

Apply NowExplore more stories

Operator takeaway

“Profasee put almost $100k in profit in our bank account in one year—profit, not gross revenue. For someone who doesn’t understand data that well, it was really easy to use. And now I sleep better at night knowing I’m not leaving any money on the table.”

David Schomer

Co-Founder & Director, 80Twenty Capital

How this was built

The Profasee capabilities behind this result

Solution

Amazon Repricer

Amazon repricer that maximizes profit, not races to the bottom. AI repricing coordinated with demand, inventory, and ad spend for private-label sellers.

Explore amazon repricer→

Regal Dog testimonial video poster
Industry
Amazon brand
Seller type
Private Label
Best fit
PPC-aligned profit optimization
Hands-on support with Slack updates, weekly PPC reporting, and responsive collaboration.

Operator quote

“Hey, are you an Amazon seller? It's been tough lately, hasn't it? There's been a lot of bad news lately, hasn't it? I've got some good news for you. I tried out this tool, Profasee.”

“I've been getting beat over the head with Amazon fees for the last 3 or 4 years and been constantly surprised with new Amazon mandates. And here's a bit of good news that's helped my business. It's helped, you know, combat the Chinese competition, that huge increase in suppliers, and in order to stay competitive, I think you need a tool like this.”

David Schomer

David Schomer

Co-Founder & Director, 80Twenty Capital

Solution

Dynamic Pricing Tool

Amazon dynamic pricing that adapts to demand curves, seasonality, and inventory velocity in real time. Maximize profit with continuous optimization.

Explore dynamic pricing tool→

Feature

Amazon Price Elasticity Testing

Amazon price elasticity testing with controlled experiments. Discover demand curves, find optimal prices, and maximize margin without guessing.

Read about amazon price elasticity testing→

Evaluating alternatives?

How Profasee compares to the tools Regal Dog replaced

Comparison

Profasee vs Trellis

Amazon pricing, advertising, and marketplace management suite

Compare Profasee vs Trellis→

Comparison

Profasee vs BQool

Rule-based Amazon repricer focused on Buy Box conditions

Compare Profasee vs BQool→

Comparison

Profasee vs Aura

Amazon repricer focused on Buy Box competition

Compare Profasee vs Aura→

More results

The strongest results in the game

PF Harris result highlight

Pest Control

PF Harris

Achieving a 24x ROI: How PF Harris amplified profits by $215,000 with Profasee's AI repricing.

Global Teck case study screenshot

Consumer Electronics

Global Teck

Profasee helped Global Teck increase pricing power and stabilize net profit trends while protecting rank and Buy Box share across the catalog.

Mess Brands result highlight

Home Organization

MESS Brands

The Profasee impact on Mess Brands: how our AI repricer unlocked explosive profit growth for the Amazon seller.

Regal Dog | Profasee