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Why choose Profasee over Aura?
Discover how we give you the ultimate Amazon advantage, every time.
Join the waitlistFirst, let us say
Aura
we appreciate you
Aura has a great team of hardworking people devoted to supporting the Amazon seller community. They’ve invested serious time and effort into technology and patents to help every seller thrive.
And we love that.
● But, you’re here because you’re evaluating Profasee against Aura.
So allow us to tell you a little bit about why we’re the best choice for your business.
Why smart sellers choose Profasee over Aura.
We compete where it counts
Aura is focused on helping sellers win the buy box. But today, the real battle happens on the search results page first. Profasee is designed to ensure you’re winning the search results page, and the sales.
Our UI is actually user-friendly
We have the highest volume, velocity, and variety of data in the game. All of those juicy insights help our machine learning to continuously optimize its strategies to make better and better decisions. So our algorithms - and your prices - actually get smarter every second.
We give you total transparency
While using Aura’s dashboard can feel like hacking into the matrix, our platform makes it simple. Get up and running in just a few clicks, and quickly visualize and manage your pricing strategies with ease.
Our data and ML capabilities are unmatched
Unlike Aura, there’s no mysterious black box. We make all our pricing strategies as transparent as possible so you can trust the calculations behind our predictions and easily track your progress.
See how we stack up against Aura.
 Key Features | Profasee | Aura |
|---|---|---|
| Optimizes for search results page performance |  |  |
| Instant storefront integration | | |
| Machine-Learning for continuous optimization | | |
| Supports multiple accounts + marketplaces | | |
| Real-time data analysis | | |
| Dynamic price updates | | |
| Automatic competitive keyword detection | | |
| Integration with external datasets | | |
The strongest data in the game.
While Aura pulls in a few variables, Profasee runs on billions of data points to give you the most accurate predictions possible.
Data Volume
Profasee collects billions of data points, which is billions more than Aura.
Data Velocity
Profasee analyzes and reacts to real-time data in seconds, for a true dynamic pricing advantage.
Data Variety
Profasee factors in hundreds of data sources, including competitive dynamics, cost conditions, economic data, temporal data (e.g. seasonality, holidays), and Amazon listing and traffic data.
Data Value
While other platforms can collect a lot of data, they don’t have the AI power to fully utilize it. Profasee’s highly advanced computer algorithms and statistical techniques ensure you’re getting the strongest insights from the best data around.
Price dynamically,
profit automatically
Instead of leaving money on the table, you could be optimizing every single cent. By continuously predicting and deploying the optimal price, you can unlock your brand’s true potential. With Profasee, you’ll increase revenue, boost margins, improve your return on ad spend (RoAS) and maximize your profits.
Profasee is engineered specifically for and by Amazon sellers.
Take it from our users…“Profasee went above and beyond, helping us to take our sales to the next level.”- Take it from our users…“Profasee went above and beyond, helping us to take our sales to the next level.”
- Take it from our users…“Profasee went above and beyond, helping us to take our sales to the next level.”
- Take it from our users…“Profasee went above and beyond, helping us to take our sales to the next level.”
- Take it from our users…“Profasee went above and beyond, helping us to take our sales to the next level.”
Amazon’s most visionary brands trust Profasee.
Profasee is the ultimate Amazon pricing advantage.
Need to see it to believe it? Let us show you what Profasee can do for your business.
Join the waitlist
