Why choose Profasee over Aura?

Discover how we give you the ultimate Amazon advantage, every time.

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First, let us say

Aura

we appreciate you

Aura has a great team of hardworking people devoted to supporting the Amazon seller community. They’ve invested serious time and effort into technology and patents to help every seller thrive.

And we love that.

● But, you’re here because you’re evaluating Profasee against Aura.

So allow us to tell you a little bit about why we’re the best choice for your business.

Why smart sellers choose Profasee over Aura.

We compete where it counts

Aura is focused on helping sellers win the buy box. But today, the real battle happens on the search results page first. Profasee is designed to ensure you’re winning the search results page, and the sales.

Our UI is actually user-friendly

We have the highest volume, velocity, and variety of data in the game. All of those juicy insights help our machine learning to continuously optimize its strategies to make better and better decisions. So our algorithms - and your prices - actually get smarter every second.

We give you total transparency

While using Aura’s dashboard can feel like hacking into the matrix, our platform makes it simple. Get up and running in just a few clicks, and quickly visualize and manage your pricing strategies with ease.

Our data and ML capabilities are unmatched

Unlike Aura, there’s no mysterious black box. We make all our pricing strategies as transparent as possible so you can trust the calculations behind our predictions and easily track your progress.

See how we stack up against Aura.

Key Features	Profasee	Aura
Optimizes for search results page performance
Instant storefront integration
Machine-Learning for continuous optimization
Supports multiple accounts + marketplaces
Real-time data analysis
Dynamic price updates
Automatic competitive keyword detection
Integration with external datasets

The strongest data in the game.

While Aura pulls in a few variables, Profasee runs on billions of data points to give you the most accurate predictions possible.

Data Volume

Profasee collects billions of data points, which is billions more than Aura.

Data Velocity

Profasee analyzes and reacts to real-time data in seconds, for a true dynamic pricing advantage.

Data Variety

Profasee factors in hundreds of data sources, including competitive dynamics, cost conditions, economic data, temporal data (e.g. seasonality, holidays), and Amazon listing and traffic data.

Data Value

While other platforms can collect a lot of data, they don’t have the AI power to fully utilize it. Profasee’s highly advanced computer algorithms and statistical techniques ensure you’re getting the strongest insights from the best data around.

Price dynamically,
profit automatically

Instead of leaving money on the table, you could be optimizing every single cent. By continuously predicting and deploying the optimal price, you can unlock your brand’s true potential. With Profasee, you’ll increase revenue, boost margins, improve your return on ad spend (RoAS) and maximize your profits.

Request Access

Profasee is engineered specifically for and by Amazon sellers.

Take it from our users…
“Profasee went above and beyond, helping us to take our sales to the next level.”
Take it from our users…
“Profasee went above and beyond, helping us to take our sales to the next level.”
Take it from our users…
“Profasee went above and beyond, helping us to take our sales to the next level.”
Take it from our users…
“Profasee went above and beyond, helping us to take our sales to the next level.”
Take it from our users…
“Profasee went above and beyond, helping us to take our sales to the next level.”