Brett
Catalog Auditor & Listing Optimizer
Finds weak titles, missing content, variation issues, and listing gaps that hold back conversion.
$249/mo
Read-only first. Autonomous when you're ready.
How operators use Brett
Ask Brett what is hurting conversion.
He cleans up the catalog.
Brett owns listing health, keyword coverage, variation integrity, and retail-readiness issues that quietly cap conversion. He finds the highest-leverage fixes, ranks them by impact, and tells Marko when weak catalog quality should slow spend.
Brett scans the catalog, ranks the recovery work, and starts with the fixes that move revenue fastest.
See Brett's audit queueBrett
Catalog auditor
Live activity
Brett at work
Capabilities
What Brett Does
Title Optimization
Analyzes and scores product titles against Amazon best practices. Suggests improvements for search visibility.
Bullet Point Optimization
Reviews and enhances bullet points for conversion. Ensures key benefits and features are highlighted.
RUFUS Readiness
Optimizes listings for Amazon's AI shopping assistant. Makes sure your products surface in AI-powered recommendations.
Variation Grouping
Identifies opportunities to group products as variations. Increases visibility and reduces duplicate listings.
Image Compliance
Checks images against Amazon's requirements. Flags issues before Amazon suppresses your listing.
Backend Keywords
Optimizes hidden search terms for maximum discoverability without keyword stuffing.
A+ Content Audit
Evaluates A+ content completeness and quality. Flags products missing enhanced brand content.
Listing Health Score
Comprehensive 9-point audit scoring every listing. Prioritizes the biggest improvement opportunities.
Cross-Employee Coordination
When Brett finds listing issues, Claudia prioritizes the fixes. Marko adjusts ad strategy for optimized listings.
How Brett audits catalogs at scale
Amazon catalog auditing that finds the structural issues other tools miss
Brett is the AI catalog auditor that runs continuously instead of during the annual 'we should audit our listings' meeting. He scans titles, bullets, A+ Content, backend search terms, image compliance, variation structure, and brand registry alignment across every SKU — then produces prioritized improvement queues ranked by projected conversion impact, not generic best-practice checklists.
Continuous catalog audits, not quarterly sweeps
Most brands audit listings reactively — when sales drop, when a competitor launches a better listing, or when an intern happens to have time. By that point, the problems have been capping performance for weeks or months. Brett runs structural audits every day across every SKU. Missing backend search terms, incomplete attribute fields, broken variation relationships, image compliance issues, and category-classification errors all surface within 24 hours of appearing — before they silently cap discoverability.
Impact-ranked fix queues, not generic checklists
A 'catalog audit' from most tools produces a list of 40 things that could theoretically be improved. Brett produces a prioritized queue: this title change is projected to lift conversion by ~X% based on category benchmarks and your current conversion rate. That A+ Content gap is worth more than the backend keyword gap for this specific SKU. Fixes are estimated and ranked so your team works on the highest-leverage change first instead of burning a week on low-impact polish.
Variation and brand registry consistency
Large catalogs accumulate entropy faster than most operators realize. Attribute drift when new SKUs are added. Variation sprawl when different product types end up under the wrong parent. Brand registry mismatches that silently block listing updates. Brett identifies and reports these structural issues separately from content-level improvements — because fixing a broken variation relationship unlocks improvements to the whole parent group, while fixing a single bullet point affects only one SKU.
Coordination with Marko and Oracle
Catalog issues are not isolated from pricing and PPC. A weak title hurts organic rank, which increases PPC dependency, which eats margin. Brett shares listing-quality signals with Marko and Oracle so PPC spend gets pulled back on SKUs with active listing issues, and pricing decisions factor in conversion rate rather than just competitor behavior. When Brett's fixes ship, Marko scales spend back up and Oracle considers price increases — because the listing now converts better.
Hire Brett for your Amazon catalog hygiene
Start in observe mode. See Brett's prioritized fix queue for your current catalog before any listing changes go live. Approve the highest-leverage fixes first.
Replaces
Tools you won't need anymore
Transparency
How Brett Thinks
What they saw
SKU-1093: title score 6/10, missing A+ content, backend keywords 40% utilized.
Constraints applied
Amazon character limits. Category-specific keyword requirements. Brand voice guidelines.
What they decided
Prioritize title rewrite and backend keyword expansion. Flag A+ content for operator review.
Expected outcome
Title score improvement to 8+/10. Estimated 12% increase in organic impressions.
Can it be rolled back?
Yes.All listing changes logged. Original content preserved and restorable.
Safety
Built-in guardrails
Change Preview
Shows before/after for all listing edits before applying.
Compliance Check
Verifies all changes meet Amazon requirements.
Brand Voice Guard
Maintains consistency across all your listings.
Rollback
Restore any listing to its previous version instantly.
Performance
Real results from real sellers
Brett is part of the Profasee team that has unlocked $82M+ in profit for Amazon brands.
Pest Control
PF Harris
15
SKUs
Achieving a 24x ROI: How PF Harris amplified profits by $215,000 with Profasee's AI repricing.
Read case study →
Consumer Electronics
Global Teck
+14%
Avg. price increase
Profasee helped Global Teck increase pricing power and stabilize net profit trends while protecting rank and Buy Box share across the catalog.
Read case study →
Home Organization
MESS Brands
30%
Profit lift
The Profasee impact on Mess Brands: how our AI repricer unlocked explosive profit growth for the Amazon seller.
Read case study →
Solutions
What Brett replaces
Listing optimization agency
Charges per listing and usually audits on a cadence. Brett watches the full catalog continuously instead of waiting for the next review cycle.
Manual catalog audits
Depend on someone remembering to check titles, images, backend keywords, and variation structure before conversion starts slipping.
Questions about Brett.
Every employee starts in observe mode. Brett analyzes your data and shows recommendations before taking any action.
Every action has guardrails, reasoning logs, and one-click undo. If something fails 3 times, auto safety pause triggers.
Yes. Set spend caps, price floors, bid limits, and approval thresholds. You decide what needs approval and what can run automatically.
Through Claudia, the COO. When Brett’s decisions affect other domains, Claudia coordinates the response.
$249/mo. No long-term contracts. Start with one employee and add more when value is proven.