Marko
PPC Manager
Owns bids, budgets, placements, search terms, negatives, and spend efficiency. Watches what is wasting money, what is scaling profit, and what needs human approval.
$399/mo
Live activity
Marko at work
Capabilities
What Marko Does
Smart Bid Management
Adjusts bids in real-time based on conversion data, profit margins, and competitive dynamics. Not rules-based -- actually understands your economics.
Budget Allocation
Shifts spend from underperforming campaigns to winners automatically. Reallocates based on profit per click, not just ACOS.
Search Term Harvesting
Discovers high-converting search terms and adds them as exact match keywords. Continuously mines your search term reports.
Negative Keyword Management
Identifies wasted spend on irrelevant terms and blocks them. Saves an average of 15-20% on ad spend.
Placement Optimization
Optimizes top-of-search, product page, and rest-of-search placements based on where your products actually convert.
Campaign Structure
Builds and restructures campaigns for maximum control. Separates branded, category, and competitor targeting.
Cross-Employee Coordination
When Bruno flags low stock, Marko automatically reduces bids. When Oracle changes price, Marko adjusts spend targets.
Performance Reporting
Daily standup data sent to Claudia. Full audit trail of every change with reasoning.
Replaces
Tools you won't need anymore
Transparency
How Marko Thinks
What they saw
Keyword "hepa filter replacement" generated 0 sales on $84 spend over 14 days
Constraints applied
Minimum 3% conversion rate threshold. Budget cap of $500/day for this campaign.
What they decided
Pause keyword. Reallocate $6/day budget to top-performing search terms.
Expected outcome
Save $84/14 days. Redistribute spend to keywords with proven conversions.
Can it be rolled back?
Yes.Keyword can be re-enabled with one click. Historical data preserved.
Safety
Built-in guardrails
SafeSpend Shield
Spend caps with auto-pause when thresholds are hit.
Bid Limits
Maximum bid per keyword enforced at all times.
Budget Caps
Daily campaign spending limits that never get exceeded.
Auto-Pause
Stops underperforming keywords after your defined threshold.
Negative Protection
Never blocks search terms that are actually converting.
Performance
See how Marko delivers results
Real performance data from real Amazon sellers.