Amazon Bid Optimization
Bid optimization that knows what a click is actually worth.
Most bid tools chase ACoS targets. Marko factors in your real COGS, fees, current price, and inventory depth before deciding what any click is worth. Every bid reflects actual margin, not a spreadsheet guess from last quarter.
Part of Amazon PPC Software
Margin-aware bidding, not ACoS chasing
ACoS targets treat every product the same. A 30% ACoS on a 60% margin product is profitable. The same ACoS on a 25% margin product is a loss. Marko calculates contribution margin for every SKU before setting a bid. When Oracle changes the price or your supplier raises COGS, bids adjust the same day. No manual recalculation. No stale targets sitting in a spreadsheet.
Placement optimization and budget pacing
Top-of-search converts differently than rest-of-search. Product page placements have different economics entirely. Marko evaluates placement performance at the campaign level and adjusts multipliers based on where profit actually comes from. Budget pacing ensures spend distributes across the day instead of burning out by noon, and reallocates budget from underperforming campaigns to ones with room to scale.
Search term performance drives every decision
Marko reviews search term reports daily. Winners get promoted to exact match. Losers get negated before they waste another dollar. The system tracks conversion rates, revenue per click, and margin per click at the search term level. This is not a weekly audit you forget to do. It runs every day, across every campaign, without you opening a single report.
Common Questions
Frequently asked questions
Rule-based tools apply static ACoS or RoAS targets across campaigns. Marko calculates the maximum profitable bid for each keyword using real-time COGS, fees, and the current selling price. When any of those inputs change, bids update automatically.
Yes. When Bruno flags low stock on a SKU, Marko reduces bids and budgets for that product automatically. No point paying for traffic you cannot fulfill. When stock recovers, spend ramps back up.
Same day. Marko receives signals from Oracle (pricing) and recalculates bid ceilings whenever contribution margin shifts. There is no manual lag between a price change and updated bids.
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