Glossary
Negative Keywords
Search terms you exclude from PPC campaigns to prevent wasted ad spend on irrelevant clicks.
Why it matters for Amazon sellers
Every irrelevant click costs money. Without negative keywords, your ads show up for searches that will never convert — wrong product type, wrong brand, wrong intent. Aggressive negative keyword management is one of the fastest ways to improve PPC efficiency. Most sellers add negatives reactively. The best sellers mine search term reports continuously and negate proactively.
How Profasee handles this
Marko continuously analyzes search term reports, identifies wasted spend patterns, and adds negative keywords before they drain budget. It handles the tedious, high-frequency optimization work that most sellers skip or do quarterly.
Frequently asked questions
What are negative keywords in Amazon PPC?
Negative keywords are search terms you exclude from your PPC campaigns. When a shopper searches for a negative keyword, your ad will not show. This prevents wasted ad spend on clicks from people who are not looking for your product.
How often should I update negative keywords?
At minimum, weekly. High-spend accounts benefit from daily search term analysis. The longer you wait, the more budget leaks to irrelevant searches. Automated tools can monitor and negate continuously, which is far more efficient than manual reviews.
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