Amazon Listing Audit
Your listing has problems. Brett finds them before your conversion rate does.
Weak titles, missing bullet points, broken variations, thin A+ content, poor keyword coverage. Any one of these quietly drags conversion. Brett audits every listing in your catalog and tells you exactly what to fix, ranked by impact.
Part of Amazon Listing Optimization
Title quality scoring and content gap analysis
Brett scores every title against Amazon best practices and competitive benchmarks. Are your primary keywords front-loaded? Is the title within character limits? Does it communicate the key value proposition? Beyond titles, Brett checks bullet points, descriptions, A+ content, and backend search terms for completeness. Missing fields and thin content get flagged with specific recommendations for improvement.
Variation issues and catalog health
Broken variations silently kill conversion. A child ASIN that dropped out of a parent listing loses the combined review count and traffic. Brett monitors variation relationships across your catalog and alerts you when something breaks. It also identifies opportunities to create new variations that consolidate traffic instead of splitting it across separate listings.
Keyword coverage and conversion impact
Getting indexed for the right search terms is table stakes. Brett maps keyword coverage across your catalog, identifies gaps where competitors rank but you do not, and prioritizes fixes based on search volume and conversion potential. The audit connects directly to PPC performance. If Marko is bidding on a keyword but the listing does not contain it, conversion suffers and CPCs rise. Brett closes that gap.
Common Questions
Frequently asked questions
Continuously. Brett monitors your catalog for changes and re-scores listings whenever content, variations, or competitive context shifts. You do not need to schedule audits manually.
Yes. Brett evaluates A+ Content modules for completeness, image quality flags, and comparison chart usage. Brand Story sections are also reviewed. The audit covers every content field Amazon makes available.
Directly. A listing with missing keywords, weak titles, or broken variations converts less traffic. That means higher CPCs and worse RoAS for every dollar Marko spends. Fixing listing issues is one of the highest-leverage things you can do for ad efficiency.
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