Amazon Bid Optimization
Bid optimization that knows what a click is actually worth.
Most bid tools chase ACoS targets. Marko factors in your real COGS, fees, current price, and inventory depth before deciding what any click is worth. Every bid reflects actual margin, not a spreadsheet guess from last quarter.
Part of Amazon PPC Software
Margin-aware bidding, not ACoS chasing
ACoS targets treat every product the same. A 30% ACoS on a 60% margin product is profitable. The same ACoS on a 25% margin product is a loss. Marko calculates contribution margin for every SKU before setting a bid. When Oracle changes the price or your supplier raises COGS, bids adjust the same day. No manual recalculation. No stale targets sitting in a spreadsheet.
Placement optimization and budget pacing
Top-of-search converts differently than rest-of-search. Product page placements have different economics entirely. Marko evaluates placement performance at the campaign level and adjusts multipliers based on where profit actually comes from. Budget pacing ensures spend distributes across the day instead of burning out by noon, and reallocates budget from underperforming campaigns to ones with room to scale.
Search term performance drives every decision
Marko reviews search term reports daily. Winners get promoted to exact match. Losers get negated before they waste another dollar. The system tracks conversion rates, revenue per click, and margin per click at the search term level. This is not a weekly audit you forget to do. It runs every day, across every campaign, without you opening a single report.
See what Marko would do in your account
Start in read-only mode. Marko analyzes your data and shows you what it would change before touching anything.
Proof
Real results from real Amazon brands
PF Harris
How Harris Scaled Profits With Profasee
Achieving a 24x ROI: How PF Harris amplified profits by $215,000 with Profasee's AI repricing.
Read case study →
Global Teck
22% profit growth and 5.3X ROI with AI-powered repricing
Profasee helped Global Teck increase pricing power and stabilize net profit trends while protecting rank and Buy Box share across the catalog.
Read case study →
MESS Brands
How Mess Brands Scaled Profits With Profasee
The Profasee impact on Mess Brands: how our AI repricer unlocked explosive profit growth for the Amazon seller.
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Compare to alternatives
Evaluating amazon bid optimization tools?
See how Profasee compares head-to-head with tools sellers already use for this workflow.
Comparison
Profasee vs Pacvue
Enterprise PPC bid management platform
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Comparison
Profasee vs Perpetua
Automated PPC optimization for ecommerce
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Comparison
Profasee vs PPC Agencies
Traditional managed PPC services with monthly retainers
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Common Questions
Frequently asked questions
Rule-based tools apply static ACoS or RoAS targets across campaigns. Marko calculates the maximum profitable bid for each keyword using real-time COGS, fees, and the current selling price. When any of those inputs change, bids update automatically.
Yes. When Bruno flags low stock on a SKU, Marko reduces bids and budgets for that product automatically. No point paying for traffic you cannot fulfill. When stock recovers, spend ramps back up.
Same day. Marko receives signals from Oracle (pricing) and recalculates bid ceilings whenever contribution margin shifts. There is no manual lag between a price change and updated bids.
Marko handles this. You handle the business.
Apply for the May cohort. Start in read-only mode.
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