Amazon Negative Keyword Management
Stop paying for clicks that never convert.
Most sellers review search terms weekly at best. Monthly is more common. Meanwhile, irrelevant queries drain budget every day. Marko harvests search terms daily, negates waste fast, and builds structured negative lists across your entire account.
Part of Amazon PPC Software
Daily search term harvesting
Once-a-week search term reviews miss five days of wasted spend. Marko analyzes search term reports every day. Queries with enough data and no conversions get negated. Queries producing profitable conversions get promoted to exact match or phrase match. The cycle runs continuously so your account stays clean without manual intervention.
Wasted spend reduction at scale
Across a catalog of hundreds of SKUs, irrelevant search terms compound fast. A dollar here, three dollars there, and suddenly 15% of your ad spend goes to queries that will never convert. Marko identifies and eliminates these leaks across every campaign in your account. The savings compound month over month as negative lists get more precise.
Match type strategy and negative list architecture
Effective negative management is not just adding terms to a list. Marko uses negative exact match for specific duds and negative phrase match for broader patterns. Campaign-level and account-level negative lists are maintained separately so you get precision without collateral damage. The architecture prevents good queries from getting caught in blunt negatives.
Common Questions
Frequently asked questions
Daily. As soon as Amazon releases new search term data, Marko analyzes it. Queries with statistically significant data and no conversions are negated. Profitable queries are promoted to tighter match types.
No. Marko uses statistical thresholds before negating any term and distinguishes between negative exact and negative phrase match carefully. Campaign-level and account-level negatives are managed separately to prevent good queries from getting caught in broad negations.
It depends on how neglected the account is, but most accounts see 10-20% of ad spend going to queries that never convert. Daily management compounds over time as lists get more precise and fewer wasted clicks slip through.
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