Glossary
Amazon PPC
Pay-per-click advertising on Amazon via Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Why it matters for Amazon sellers
PPC is the primary lever for driving traffic on Amazon. Without it, even great products get buried. But most sellers either overspend on broad terms or underspend on high-converting placements. The difference between profitable and wasteful PPC is bid management, negative keywords, and campaign structure — all of which need constant attention.
How Profasee handles this
Marko, the PPC Manager, owns bids, budgets, placements, and search terms. It watches what wastes money, what scales profit, and flags what needs human approval — replacing the agency or the spreadsheet grind.
Frequently asked questions
What is Amazon PPC?
Amazon PPC (Pay-Per-Click) is Amazon's advertising system where sellers bid on keywords and placements. You only pay when a shopper clicks your ad. The three main formats are Sponsored Products, Sponsored Brands, and Sponsored Display.
How much should I spend on Amazon PPC?
There is no universal budget. The right spend depends on your margins, category competition, and growth goals. What matters more than total spend is efficiency — measured by ACoS and TACoS — and whether your ad dollars are driving profitable sales.
Related terms
ACoS (Advertising Cost of Sales)
The ratio of ad spend to ad revenue on Amazon. Lower ACoS means more efficient advertising....
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TACoS (Total Advertising Cost of Sales)
The ratio of total ad spend to total revenue, including organic sales. Measures how advertising affe...
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Negative Keywords
Search terms you exclude from PPC campaigns to prevent wasted ad spend on irrelevant clicks....
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