Negative Keywords

Why it matters for Amazon sellers

Every irrelevant click is wasted money. Without negative keyword management, your ads show up for searches that will never convert — wrong product type, wrong brand intent, wrong price tier. A single broad match campaign can easily leak 20 to 40 percent of its budget to unqualified traffic if negatives are not actively maintained. Aggressive negative keyword hygiene is one of the fastest ways to cut ad waste without touching bids. There are two common failure modes. The first is not doing it at all — search term reports go unreviewed for weeks or months, and budget drains to irrelevant queries. The second is over-negating — adding so many exact-match negatives that you starve the campaign of qualified impressions. Modern AI bid systems can mine search term reports daily, evaluate conversion patterns at the query level, and add negatives before waste compounds. Most sellers do this reactively and quarterly; the best sellers automate it continuously.

How Profasee handles this

Marko continuously analyzes search term reports across every active campaign, identifies wasted-spend patterns, and adds negative keywords before budget leaks grow. It is the tedious, high-frequency optimization work most sellers skip because they do not have the bandwidth — and exactly the kind of repetitive expert judgment that benefits most from an always-on AI agent.

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