Rebalance every PPC bid overnight when your 7-day data says the keyword is bleeding.
Marko pulls yesterday's performance across every campaign you run. Cross-checks it against your real COGS. Proposes bid changes that move you toward your target ACoS without breaking pacing. You review in the morning. Approve what you want. Skip the rest.
No credit card. Observe-only until you approve.
Trigger
Scheduled
Runs
Daily 6 AM
Agent
Marko
Mode
Approval required
Setup
4 minutes
What it does
Five jobs Marko handles before the issue becomes another manual cleanup loop.
Claim-based, operator-first, and tied to the exact handoff the team would otherwise have to manage by hand.
Pulls the last 7 days of keyword-level spend, sales, clicks, and orders across SP, SB, and SD campaigns. Every active campaign.
Cross-references every click with your actual COGS. Marko knows the real margin on every keyword, not guessed ACoS. Profit math, not revenue math.
Checks pacing against your monthly budget. Will not propose bid raises if you are already burning through budget faster than the month allows.
Proposes bid changes. Drops on waste. Lifts on winners. Caps every change at 20% of the current bid so nothing goes wild.
Queues everything for your approval. Nothing executes until you say yes. Approve inside Mission Control and keep the audit trail clean.
Why operators use this
“
You already know what you should be doing. You just do not have time to do it.
Every Amazon operator knows the job. Pull yesterday's search term report. Filter it by ACoS over 40%. Cross-reference with your COGS spreadsheet to find keywords that look OK on ACoS but are actually losing money after FBA fees. Adjust bids. Do not overcorrect. Do not break pacing. Rinse and repeat tomorrow.
In practice, nobody does this daily. You do it Sunday night when you are tired. You miss a week when the family's in town. Your agency does it monthly and sends you a PDF three weeks late. Your VA did it once, trained for two weeks, then quit.
Meanwhile, bad keywords burn your budget every single day. A keyword that spent $12 yesterday with zero conversions will spend $12 today. And tomorrow. And every day until someone catches it. That is the cost of not running this.
Average seller running $15K/mo in Amazon ads loses $600-900/mo to keywords that should have been throttled yesterday. That is the math of manual bid management.
How it runs
A real operating loop, not a vague promise.
Exact steps, accountable owners, and the human checkpoints kept in the sequence where trust actually matters.
Marko wakes up and pulls the data
AGENTScheduler fires. Marko pulls 7-day keyword performance from Amazon Ads API across all active campaigns.
06:00 ET
Joins against your COGS table
AGENTEvery click gets tagged with the true unit margin of the ASIN it belongs to so ACoS is measured against profit, not revenue.
06:01 ET
Bruno pings Marko
CROSS-AGENTBruno's inventory forecast shows which ASINs are running out soon and tells Marko where spend should pull back to protect availability.
06:03 ET
Marko proposes the bid changes
AGENTLosers get cut, winners get lifted, and every move is capped so nothing goes wild inside a single cycle.
06:04 ET
Morning brief lands in Slack
HUMAN CHECKPOINTClaudia sends the summary with the estimated weekly impact and a direct handoff into Mission Control for review.
06:05 ET
You review and approve
HUMAN CHECKPOINTApprove each move, approve all, reject any, or snooze it for later. The math and reasoning stay attached to every line.
Your schedule
Changes execute and log
AGENTApproved bid updates push through with before-and-after values, approver context, and one-click undo preserved in the audit trail.
Immediately after approval
What you get
This is the actual output. Not a screenshot from a slide deck.
The Mission Control-style review queue, with the reasoning and next-step controls attached to every line.
Daily Bid Tuning · Proposed Changes · Tue, March 4
SHOWING 5 OF 47 · NET WEEKLY IMPACT: +$340
Your guardrails
Change any default. Any threshold. Any rule.
The defaults are grounded in real operator workflows, but every one of them is meant to be editable.
MAX BID CHANGE PER CYCLE
20%
DEFAULT · EDITABLE
No single bid moves more than 20% in a day. Prevents wild swings from overreacting to a noisy data day.
TARGET ACOS
30%
DEFAULT · SET PER CAMPAIGN
Marko tries to move every campaign toward this target. Set it globally or per campaign.
BUDGET CIRCUIT BREAKER
Enabled
DEFAULT · TOGGLEABLE
If daily spend exceeds 2x your pacing average, the workflow pauses changes and alerts the team.
NO-FLY ZONES
Your list
EMPTY BY DEFAULT
Tag any ASIN, keyword, or campaign as off-limits and Marko leaves it untouched.
Before you turn it on
What Marko needs to run properly.
Amazon Ads API connected
Takes about 90 seconds during onboarding.
COGS data loaded
CSV upload or sync so the workflow can reason on true margin instead of revenue-only math.
14+ days of ad history
The workflow needs a baseline before it can separate noise from a real PPC problem.
Slack connected
Optional, but useful for morning briefs and quick approvals.
Bruno active
Optional cross-agent context for inventory-aware bidding and stock-risk coordination.
Target ACoS per campaign
Optional. The workflow falls back to your account default if no campaign-level target exists.
Used together
Sellers who turn this on also run.
Related automations keep people browsing the library instead of bouncing after one page.
Search Term Mining
Sweep search terms weekly, surface new winners worth isolating, and flag losers worth negating.
Pause Ads When Inventory Hits 50
Stop paying for clicks on ASINs about to stock out and route the remaining units toward higher-quality demand.
ACoS Spike Containment
When ACoS jumps above threshold, Marko contains the damage and queues the account for review.
Before you ask
Three questions we hear on every setup call.
Not by default. Daily Bid Tuning starts in approval mode so the team reviews the move before anything executes.
Guardrails, explicit thresholds, and a full audit trail. The workflow shows the reasoning, stays inside the protection limits you set, and gives the team a reversible history instead of a black-box action.
Yes. Thresholds, exclusions, routing, and sensitivity can be set at the account level and, where relevant, narrowed to specific campaigns, ASINs, or watchlists.
Stop paying for bad bids tomorrow.
Turn on Daily Bid Tuning. Marko runs the first cycle overnight. You review the proposed changes with your coffee and approve what makes sense.
No credit card. Observe-only until you approve.