Launch Search Term Harvest Playbook on demand when the team needs a governed answer before the problem gets more expens…
Marko handles generate a ready-to-run playbook of winning queries worth isolating without forcing the operator through another export loop. It queues the recommendation for review before anything changes in the account.
No credit card. Observe-only until you approve.
Trigger
Manual
Runs
Manual run
Agent
Marko
Mode
Approval required
Setup
5 minutes
What it does
Five jobs Marko handles before the issue becomes another manual cleanup loop.
Claim-based, operator-first, and tied to the exact handoff the team would otherwise have to manage by hand.
Pulls the freshest ppc data tied to Search Term Harvest Playbook so the workflow starts from the live account state, not a stale report.
Marko joins that signal against the surrounding business context, including guardrails, thresholds, and the ASIN or campaign data that makes the decision usable.
Scores the issue or opportunity in operator language so the team can see what changed, why it matters, and what deserves attention first.
Builds the exact next step for search term harvest playbook, with the reasoning attached and the proposed action kept inside your chosen mode.
The final move waits for approval so the operator can review the reasoning before anything executes. The result lands in the same Mission Control audit trail as the rest of Ultra.
Why operators use this
“
You already know what you should be doing. You just do not have time to do it daily.
Pull yesterday's search term report. Filter it by ACoS. Cross-reference against your COGS sheet. Check pacing. Decide which terms deserve a bid cut, which campaigns need a budget pullback, and which winners are still underbid.
In practice, nobody does that with the right cadence. It happens on Sunday night, during a monthly agency recap, or after the spend already drifted for a week.
Meanwhile, the same leaking keyword keeps spending again tomorrow. The problem is not knowing what to do. The problem is running the loop fast enough to matter.
Average seller running $15K/mo in Amazon ads loses $600-900/mo to keywords that should have been throttled yesterday.
How it runs
A real operating loop, not a vague promise.
Exact steps, accountable owners, and the human checkpoints kept in the sequence where trust actually matters.
Operator kicks off the workflow
HUMAN CHECKPOINTA human launches search term harvest playbook when the account needs a governed check right now.
Run now
Marko pulls the working set
AGENTMarko gathers the exact account slice needed for search term harvest playbook and throws out noise that does not matter for this decision.
+20 sec
Marko joins the surrounding context
AGENTThresholds, guardrails, prior actions, and the affected ASIN, campaign, or workflow context get attached before a recommendation is drafted.
+45 sec
Marko scores what matters first
AGENTMarko ranks the issue by operator impact so the team sees the most important move before the long tail.
+60 sec
Marko drafts the next move
AGENTThe workflow packages the exact change, the supporting logic, and the confidence score instead of dropping a vague alert into the team's lap.
+90 sec
Human review checkpoint
HUMAN CHECKPOINTThe change waits for a human to approve it in Mission Control, email, or the connected team channel.
Your schedule
Execution and audit trail close the loop
AGENTUltra logs the before-and-after, reasoning, approver or system actor, and undo path so the next cycle starts from a trustworthy history.
Immediately after step 06
What you get
This is the actual output. Not a screenshot from a slide deck.
The Mission Control-style review queue, with the reasoning and next-step controls attached to every line.
Search Term Harvest Playbook · Mission Control Preview
SHOWING 5 EXAMPLE ROWS · PPC OUTPUT READY FOR REVIEW
Your guardrails
Change any default. Any threshold. Any rule.
The defaults are grounded in real operator workflows, but every one of them is meant to be editable.
MAX CHANGE PER CYCLE
20%
DEFAULT · EDITABLE
Limits how hard the workflow can move spend, bids, or targeting in one pass.
TARGET EFFICIENCY
Your threshold
DEFAULT · SET PER CAMPAIGN
Tie the workflow to the ACoS, TACoS, or margin target that matters for this part of the account.
BUDGET CIRCUIT BREAKER
Enabled
DEFAULT · TOGGLEABLE
If spend moves outside the safe band, the workflow pauses aggressive action and surfaces the context first.
NO-FLY ZONES
Empty
EMPTY BY DEFAULT
Keep launches, hero ASINs, or sensitive campaigns out of scope until the team is ready.
Before you turn it on
What Marko needs to run properly.
Amazon Ads API connected
Required for live campaign, keyword, and search-term access.
Business thresholds configured
Set the target efficiency or loss threshold the workflow should protect.
Recent ad history available
The workflow needs enough history to separate pattern from noise.
Slack or email routing
Optional, but useful for summaries and approval checkpoints.
Inventory context from Bruno
Optional if you want PPC decisions to reflect stock risk automatically.
Protected ASIN list
Optional if there are campaigns the workflow should leave untouched.
Used together
Sellers who turn this on also run.
Related automations keep people browsing the library instead of bouncing after one page.
Audience Bid Adjuster Report
Turn audience performance into a ready-to-review bidding playbook every week instead of another analyst task.
Dayparting Bid Optimizer
Raise bids in profitable windows and pull back when traffic gets expensive, without spreadsheet work.
Rank-Driven PPC Optimization
Coordinate spend around rank momentum so campaigns push where organic lift is still worth protecting.
Before you ask
Three questions we hear on every setup call.
Not by default. Search Term Harvest Playbook starts in approval mode so the team reviews the move before anything executes.
Guardrails, explicit thresholds, and a full audit trail. The workflow shows the reasoning, stays inside the protection limits you set, and gives the team a reversible history instead of a black-box action.
Yes. Thresholds, exclusions, routing, and sensitivity can be set at the account level and, where relevant, narrowed to specific campaigns, ASINs, or watchlists.
Stop letting ppc cleanup wait until the problem is already expensive.
Turn on Search Term Harvest Playbook. Ultra handles the first governed cycle, shows the reasoning, and keeps the next move visible before the team loses another day to manual follow-up.
No credit card. Observe-only until you approve.