Finding profitability in a volatile market

About the company

Rhino Fine Foods helps bring regional food brands to a national audience. But inflation, raw material volatility, and shipping costs made it difficult to stay profitable on Amazon while competing against sellers racing to the bottom on price.

The challenge

For years, Rhino Fine Foods tried to solve profitability issues by chasing more sales. That approach produced low-margin volume without real profit, and the team was stuck competing against unsophisticated sellers willing to lose money with ultra-low prices. Manual repricing a couple of times a month was time-consuming and did not fix the underlying economics.

The solution

Profasee introduced dynamic AI repricing and started by analyzing Rhino Fine Foods' sales and cost data to build a Profit and Loss view of the catalog. That analysis exposed which ASINs were draining profit, which products were worth backing more aggressively, and how the team could adjust pricing in real time to protect margin despite changing costs.