Customer Story · Real Results
OracleRhino Fine Foods used Profasee's AI repricer to move from manual pricing and low-margin selling into a profit-first strategy that could keep up with food inflation, freight volatility, and aggressive Amazon competition.
$15,000
Annual profit increase
5X
ROI
11
ASINs optimized
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Rhino Fine Foods
About the company
Rhino Fine Foods helps bring regional food brands to a national audience. But inflation, raw material volatility, and shipping costs made it difficult to stay profitable on Amazon while competing against sellers racing to the bottom on price.
The challenge
For years, Rhino Fine Foods tried to solve profitability issues by chasing more sales. That approach produced low-margin volume without real profit, and the team was stuck competing against unsophisticated sellers willing to lose money with ultra-low prices. Manual repricing a couple of times a month was time-consuming and did not fix the underlying economics.
The solution
Profasee introduced dynamic AI repricing and started by analyzing Rhino Fine Foods' sales and cost data to build a Profit and Loss view of the catalog. That analysis exposed which ASINs were draining profit, which products were worth backing more aggressively, and how the team could adjust pricing in real time to protect margin despite changing costs.
Key features
The impact
After just one month on Profasee, Rhino Fine Foods moved from reactive repricing to a margin-protecting system:
Key results
$15,000
Profit lift
Documented incremental profit improvement.
5X
ROI
Conclusion
Profasee helped Rhino Fine Foods stop chasing sales that did not create profit. With dynamic pricing, clearer product economics, and faster reactions to volatile costs, the team built a healthier margin structure and a more defensible Amazon pricing strategy.
More results
Return on the pricing program.
11
ASINs optimized
Products included in the initial profit lift measurement.
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