Amazon Selling

Strategy and playbooks for scaling an Amazon business.

Central algorithm hub (α) with seven ranking signals radiating outward — inventory, price, PPC, listings, reviews, returns, velocity — connected by a coherence web

Amazon's Algorithm in 2026: Why Siloed Tools Can't Keep Up

Amazon algorithm changes in 2026 weigh inventory, conversion, returns, and ad signals — cross-functional inputs no siloed tool can optimize.

Chad Rubin · Apr 21, 2026 · 3 min read

Amazon repricing for private label — single glowing price tag surrounded by faded competing tags

PricingAmazon Selling

Amazon Repricing for Private Label: Why Traditional Repricers Don't Work

Traditional Amazon repricers are built for wholesale sellers fighting for the Buy Box. Private label brands need profit-aware repricing that coordinates with PPC and inventory. Here is the difference.

Chad Rubin · Apr 17, 2026 · 3 min read

AI employees for Amazon sellers — Claudia (COO) at center, surrounded by Marko, Oracle, Bruno, Brett, and Abe specialists connected by coordination lines

AIAmazon Selling

AI Employees vs AI Tools: Why Amazon Sellers Are Switching

AI employees for Amazon sellers coordinate pricing, PPC, inventory, and listings as a team. Here is how they differ from standalone AI tools and why sellers are switching.

· Apr 14, 2026 · 3 min read

Amazon Business Solutions Agreement update announcement effective March 4 2026 introducing new Agent Policy requirements for AI and automated seller tools on the Amazon marketplace

AIAmazon Selling

Amazon's AI Agent Policy: What Every Seller Needs to Know

Amazon's March 2026 AI Agent Policy requires SP-API registration, audit trails, and human-in-the-loop controls. Here is what it means for your tools and how to stay compliant.

Chad Rubin · Apr 14, 2026 · 3 min read

PricingAmazon Selling

The Ultimate Guide to Amazon Price Optimization for Private Label Brands

Chad Rubin · Dec 5, 2025 · 5 min read

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