Migration playbook
Migrate from Aura to Profasee — 5-step playbook
The practical guide to switching from Aura to Profasee Ultra — with observe-mode parallel running, zero data loss, and a typical 1-3 week timeline. No migration fee, no account risk.
Why sellers migrate from Aura
- Repricing without profit context (no COGS or fees awareness)
- Buy Box-first logic misaligned with private-label goals
- Limited visibility into why price moves happen
- No integration with advertising or inventory
The 5-step migration playbook
Apply for Profasee early access
Start at /apply/ so your account is provisioned before you begin disconnecting Aura. Most brands get onboarded within 48 hours.
Export your data from Aura
Pull historical pricing rules, Buy Box win rate, ACoS/TACoS, and search term reports. These are yours — do not leave them trapped in Aura.
Connect Amazon Seller Central to Profasee Ultra
Authorize the OAuth connection (8 minutes) and provide COGS + fee data. Oracle, Marko, and Bruno use this to run decisions on real margin, not estimated margin.
Run Profasee in observe mode alongside Aura
For 7-14 days, keep Aura active. Profasee Ultra runs read-only, surfacing the decisions it would make. You compare them against Aura's actual moves. No account risk, just evidence.
Cut over to autonomous mode, retire Aura
When you have seen enough correct decisions, graduate each function (bids, pricing, inventory) to autonomous within your guardrails. Retire Aura on your schedule.
Data to preserve before you switch
Export these from Aura before you cut over. Profasee seeds AI context with this data so Oracle, Marko, and Bruno operate with your full history from day one.
Active repricing rules and thresholds
Min/max prices per SKU
Historical Buy Box win rate for baselines
Protected ASIN lists
FAQ
Aura to Profasee migration — common questions
Aura → Profasee Ultra migrations typically run 1-2 weeks with parallel observe mode.
No — export your data before cutting over. Preserve: Active repricing rules and thresholds; Min/max prices per SKU; Historical Buy Box win rate for baselines; Protected ASIN lists. Profasee seeds its AI context with this data so the system operates with your history on day one.
Every AI employee starts in observe mode — read-only, surfacing decisions without acting. You graduate to autonomous mode only when you have seen the decisions match your judgment. Every action has one-click rollback and a reasoning trail. The failure state is "nothing happens," not "catastrophic account damage."
Yes — that is the recommended pattern. Profasee in observe mode does not touch the account, so it runs safely alongside Aura. For 7-14 days you get direct evidence of what Profasee would do vs. what Aura actually did.
No migration fee. Profasee Ultra starts at $299/mo platform + $249-399/mo per AI employee hired. Most brands replace a stack of point tools + agency retainers and see net cost reduction within the first month.
Ready to migrate from Aura?
Apply for early access. Run in observe mode alongside Aurafor a week. Cut over when you're ready.