About the company
Coral Safe is an Amazon seller in the skincare and sun protection category. The brand is highly seasonal and went live with Profasee on April 30, 2025. Profasee's AI Profit Optimizer was activated on May 30, 2025.
Customer Story · Real Results
OracleResults: Q2 2025
Coral Safe's revenue increased by $19,932 which is +13.8 percent. Gross profit increased by $18,193 which is +27.8 percent. Net profit increased by $10,893 which is +27.4 percent. Profit levels consistently exceeded last year even through slower periods.
+14%
Avg. price increase
+23%
Profit boost
2X
BSR growth
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About the company
Coral Safe is an Amazon seller in the skincare and sun protection category. The brand is highly seasonal and went live with Profasee on April 30, 2025. Profasee's AI Profit Optimizer was activated on May 30, 2025.
The challenge
As summer demand built, Coral Safe raised prices broadly in late February and March. Prices rose faster than demand and unit velocity fell sharply. The seasonal pattern broke and visibility was at risk. The team needed to expand profit without sacrificing unit sales, Buy Box health, or Best Seller Rank.
The solution
Profasee activated elasticity based pricing on May 30. The optimizer raised prices where demand supported it and eased prices when needed to preserve velocity and ranking. Guardrails were applied to protect conversion, Buy Box, and Best Seller Rank while the algorithm learned each ASIN's behavior.
Key features
The impact
Season roll up results after Profasee activation:
Key results
$4,246
Profit Lift
Conclusion
Profasee transformed Coral Safe's seasonal pricing from ad hoc increases into a precise, profit first strategy. The optimizer captured a significant margin while preserving unit velocity and category rank. This case shows that with elasticity aware pricing it is possible to raise prices, grow profit, and retain or improve visibility all at once.
How this was built
Solution
Amazon repricer that maximizes profit, not races to the bottom. AI repricing coordinated with demand, inventory, and ad spend for private-label sellers.
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Solution
Amazon dynamic pricing that adapts to demand curves, seasonality, and inventory velocity in real time. Maximize profit with continuous optimization.
$50,952
Incremental Annualized Profit
ASIN spotlight
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