About the company
HRDWRK is a sports nutrition brand that used Profasee to test pricing across four ASINs over 395 days. The goal was not just higher margins, but a clearer, data-backed understanding of how much pricing power the brand actually had.
Customer Story · Real Results
OracleResults: Jun 2024 – Jun 2025
Over 395 days, Profasee ran a high-frequency pricing program for HRDWRK that revealed more pricing power than the team initially believed it had.
18.65%
Profit lift
$4,392
Monthly profit increase
7X
ROI
See how Profasee can grow your profit too.
About the company
HRDWRK is a sports nutrition brand that used Profasee to test pricing across four ASINs over 395 days. The goal was not just higher margins, but a clearer, data-backed understanding of how much pricing power the brand actually had.
The challenge
The brand needed evidence that it could push pricing without damaging demand quality or relying on intuition about how sensitive buyers really were.
The solution
Profasee ran repeated price changes across four ASINs, measured the impact, and expanded the winners only when the data cleared the threshold.
Key features
The impact
Over 395 days of high-frequency testing, HRDWRK learned it had more pricing power than expected:
Key results
18.65%
Profit lift
Lift created through structured price experimentation.
$56,951
Conclusion
HRDWRK's case shows the value of disciplined experimentation. Instead of relying on intuition, the team used Profasee to test price changes at high frequency, learn where demand stayed healthy, and convert those learnings into durable margin expansion.
How this was built
Solution
Amazon repricer that maximizes profit, not races to the bottom. AI repricing coordinated with demand, inventory, and ad spend for private-label sellers.
Explore amazon repricer→
Solution
Amazon dynamic pricing that adapts to demand curves, seasonality, and inventory velocity in real time. Maximize profit with continuous optimization.
Explore dynamic pricing tool→
Feature
Amazon price elasticity testing with controlled experiments. Discover demand curves, find optimal prices, and maximize margin without guessing.
HRDWRK
Total profit lift
Incremental profit unlocked.
$4,392
Monthly profit increase
Incremental monthly lift.
7X
ROI
Return on repricing investment.
Read about amazon price elasticity testing→
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