CASE STUDY

Profasee's Impact on Pricing Strategy and Profit

About MMA Nutrition:

MMA Nutrition, founded by Mina Elias in 2018, is a supplement brand dedicated to creating high-quality, no-sugar electrolyte powders. An MMA fighter himself, Mina was driven by the need for a better electrolyte product that complemented his ketogenic diet. His brand quickly gained traction, scaling to over seven figures in annual revenue, largely through effective PPC strategies. Mina also founded Trivium Group, an Amazon agency managing 180 brands, further cementing his expertise in the e-commerce space.


The Challenge

Navigating Pricing Complexities

Despite the rapid growth of MMA Nutrition, Mina faced persistent challenges in setting optimal prices for his products. Without a structured framework, pricing decisions were largely based on trial and error. Mina's strategy involved starting with a lower price and gradually increasing it while monitoring metrics like click-through and conversion rates. However, this approach was time-consuming and often led to inconsistent results, especially when factoring in the influence of product reviews and main images on pricing power.


The Solution

Profasee's Data-Driven Approach

Mina's introduction to Profasee marked a significant turning point. Profasee's AI-driven repricing technology offered a unique solution tailored for private label sellers, unlike other repricing tools designed for resellers and wholesalers. This innovative platform leverages machine learning to analyze vast amounts of data, enabling real-time, optimal pricing decisions.

Key Features:

  • AI-Powered Repricing: Profasee's machine learning capabilities allowed MMA Nutrition to make informed, real-time pricing adjustments. The AI considered various factors, such as market reactions, competitor strategies, customer behavior, and seasonality, to determine the best price points.
  • Profit Optimization Phase: After Hyper Learning, Profasee entered the Profit Optimization phase, where it continuously adjusted prices based on the learned data. Over 395 days, this led to substantial profit improvements and insights into optimal pricing strategies.
  • Dynamic Pricing Exploration: Profasee's ability to explore and test new price points without manual intervention provided MMA Nutrition with the flexibility to adjust prices according to real-time market conditions. This dynamic approach enabled strategic price increases and maximized profitability.

The Impact

Significant Profit Uplift and “Confidence” in Pricing

Implementing Profasee resulted in substantial improvements for MMA Nutrition. Over 395 days, Profasee made 1700 price changes across four ASINs, leading to an 18% increase in monthly profits, amounting to an additional $4,400 per month and a total of $57,000 in incremental profit. The platform's adaptive pricing strategy allowed for price experimentation, revealing greater pricing power than initially perceived.

Upon integrating Profasee in May 2023, Mina observed immediate profit increases compared to the previous year. Seasonal trends showed typical declines in sales during the fall and winter, but the overall profit trajectory was significantly higher with Profasee's influence. Notably, in March 2024, removing the price cap allowed the model to explore higher price points, resulting in a significant profit lift. This move increased profits from $21,000 in March to $28,000 and $31,000 in subsequent months, highlighting the tool's efficacy in optimizing pricing.


Monthly profit data (June 2023 - March 2024) showed consistent improvements, except for a dip in October due to stock issues. Mina emphasized that these profit gains would have been unattainable without Profasee's automation and data-driven insights. The dynamic price adjustments during peak seasons ensured sustained growth and profitability, allowing Mina to focus on growing his business with confidence.

 

Conclusion:

Profasee's Game-Changing Influence

Profasee has revolutionized MMA Nutrition's approach to pricing. By automating and optimizing pricing decisions based on comprehensive data analysis, Profasee has significantly enhanced profitability and operational efficiency. Mina Elias now enjoys peace of mind, knowing that pricing is continually optimized to maximize profit, allowing him to focus on growing his business.

18.65%
Profit Lift
$56,951
Proft Lift
$4,392
Avg Gross Profit Per Month
7x
ROI
The strongest results in the game
Profasee runs on billions of data points to give you the most accurate predictions possible to drive profits to the bottom-line without sacrificing BSR.
Profasee is engineered specifically for and by Amazon sellers.
Mina Elias
MMA Nutrition's Founder

"If you're not using Profasee, you're leaving money on the table. It's a no-brainer for the price, offering what I see as a 17x ROI. In the last three months alone, the ability to remove the price cap and test higher prices has significantly increased my profits.

With Profasee, I never have to worry about setting prices manually. Everything is automated, adjusting based on seasonality, time of day, and other factors to find the optimal price that maximizes profit. It's not just about sales units; it's about how much money ends up in my bank account, and Profasee has delivered more of that.

I believe in this product and think anyone selling on Amazon should be using Profasee to maximize their earnings."

Amazon’s most visionary brands trust Profasee.
Profasee is the ultimate Amazon pricing advantage.
Need to see it to believe it? Let us show you what Profasee can do for your business.
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