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Amazon PPC

Everything we publish about Amazon PPC — software comparisons, coordination with pricing, and the ad decisions that actually move profit.

A two-dashboard comparison showing a marketer dashboard with ACoS in red being crossed out and replaced by an EBITDA-per-ASIN dashboard in green
"Amazon PPC"

ACoS Is a Scam. EBITDA per ASIN Is the Only Metric That Matters.

ACoS and ROAS were designed by Amazon to inflate ad spend, flatter agencies, and hide CAC. The only number an operator should read is EBITDA per ASIN. Here is why, and how to shift the whole dashboard.

ChadChad Rubin · Jun 23, 2026 · 3 min read
A vendor-evaluation checklist with 5 questions and a green/red answer column showing the difference between real AI and wrapper AI
"Amazon PPC"

5 Questions to Ask Any Amazon AI-PPC Vendor Before You Sign

Most Amazon AI-PPC software is wrapper tech sold as proprietary intelligence. Here are the 5 buyer-protection questions to ask before you sign anything.

ChadChad Rubin · Jun 16, 2026 · 3 min read
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