Category
Amazon PPC
Everything we publish about Amazon PPC — software comparisons, coordination with pricing, and the ad decisions that actually move profit.
Amazon PPC AI Inputs: The Data Checklist That Actually Sharpens Decisions
Amazon PPC AI inputs decide whether your automation makes business-aware decisions or generic ones. The eight uploads that matter, plus how chat and comments fit in.
Chad Rubin · Apr 30, 2026 · 3 min read
Amazon PPC Campaign Roles: Why Defense, Discovery, Launch, Conquest, and Retargeting Should Never Run the Same Way
Amazon PPC campaign roles assign defense, discovery, conquest, launch, and retargeting jobs to each campaign. The right roles change every other PPC setting that matters.
Chad Rubin · Apr 29, 2026 · 3 min read
Amazon PPC Review Cadence: What Daily, Weekly, and Monthly Are Actually For
Amazon PPC review cadence is what makes accounts get healthier instead of more chaotic. The job of daily, weekly, and monthly cycles, and the swaps to never make.
Chad Rubin · Apr 28, 2026 · 3 min read
Amazon PPC Guardrails: The 12 Settings That Stop AI From Burning Your Budget
Amazon PPC guardrails are the speed and risk limits that keep AI automation safe. Twelve settings, what each one does, and the calibration most sellers miss.
Chad Rubin · Apr 27, 2026 · 3 min read
Target POAS vs Target ACoS: The PPC Setting That Quietly Decides Your Profit
Target POAS vs target ACoS decides whether your Amazon PPC AI optimizes for revenue or profit. Here is when each one matches your business, and why the math diverges.
Chad Rubin · Apr 26, 2026 · 3 min read
AI Amazon PPC Management: The Operator Playbook That Actually Makes You Money
AI Amazon PPC management works when you set it up right. The full framework: connectors, operating modes, guardrails, campaign roles, cadence, and profit signals.
Chad Rubin · Apr 25, 2026 · 3 min read
Amazon PPC Match Types: Complete 2026 Guide (Exact, Phrase, Broad + the Hidden One)
Amazon PPC match types explained: exact, phrase, broad, and the hidden broad match modifier. When to use each, with real data on why broad sometimes beats exact.
Chad Rubin · Apr 24, 2026 · 3 min read
Amazon Dayparting: The Complete 2026 Guide (With Real Results)
Amazon dayparting explained — step-by-step hourly bid and budget rules, the heatmap method, and the real case studies where it tripled sales and cut ACoS in half.
Chad Rubin · Apr 23, 2026 · 3 min read
Amazon PPC and Pricing: What Happens When They Are Not Connected
When your Amazon PPC tool and repricer do not share data, you leak profit on every price change and every ad dollar. Here is how to close the coordination gap.
Chad Rubin · Apr 19, 2026 · 3 min read
Best Amazon PPC Software & Management Tools in 2026
The best Amazon PPC software in 2026 compared: Profasee Marko, Perpetua, Pacvue, Helium 10 Adtomic, Teikametrics, and Quartile. Pricing, features, and what actually matters for your ad spend.
Chad Rubin · Apr 18, 2026 · 3 min read
How Pricing Optimization Reduces Your Amazon ACoS (The Strategy Nobody Talks About)
Every ACoS guide tells you to adjust bids and add negative keywords. None of them mention the most powerful lever: your price. Here is how pricing optimization reduces ACoS while increasing profit.
Chad Rubin · Apr 17, 2026 · 3 min read
PPC That Prints Profit: When Bids and Prices Work Together
Chad Rubin · Mar 3, 2026 · 5 min read
14 Top Amazon Advertising Strategy Tips for 2024
Chad Rubin · Jan 31, 2024 · 5 min read