Chad Rubin
August 1, 2024 · Updated April 4, 2026 · 3 min read
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Short, opinionated takes on AI agents, Amazon PPC, pricing, and inventory. No fluff. About once a week.
Making the decision to enter the world of Amazon private labeling is an exciting choice.
Whether you're just starting out or looking to refine your strategy, this guide will walk you through everything you need to know. From picking the right product to mastering the nuances of automated pricing and PPC, we’ve got you covered.
Market research is what a sound business is built on. Before you jump in and start selling, spend some time understanding the market.
Use tools like Jungle Scout or Helium 10 to find products with high demand but low competition. Think about products you’re passionate about or have some knowledge of. This passion will help you stay motivated through the tough times.
Quick Tip: Look for products with a good number of reviews (but not too many!) and consistent sales. This indicates a steady demand without too much competition.
Once you’ve done your research, it’s time to choose your product. Look for items that solve a problem or improve on existing products. Consider factors like size, weight, and durability. Smaller, lighter items are usually cheaper to ship and easier to store.
Example: Let’s say you’re into fitness. You might find that resistance bands are in demand but there are already a ton of them out there. However, you notice there’s a gap for eco-friendly resistance bands made from sustainable materials. You may have just found your niche.
Next, you will need to find a manufacturer. Alibaba is a popular choice, but don’t stop there. Look for trade shows or sourcing agents that can connect you with reliable suppliers. Request samples to ensure the quality meets your standards.
Pro Tip: Build a good relationship with your supplier. Good communication can lead to better pricing, faster shipping, and improved product quality.
Branding is where you get to be creative. Your brand should tell a story and resonate with your target audience. Invest in professional packaging and design. Your brand name, logo, and packaging should be memorable and reflect the quality of your product.
Pro Tip: Think about Apple. Their packaging and branding scream quality and innovation. Aim for something that makes your customers feel special when they receive your product.
Creating a compelling product listing is a must. Use high-quality images and write detailed descriptions. Your title should include relevant keywords without sounding too sales-like. Think about what your customers would search for and use those terms naturally in your listing.
From reading to action
If the framework above sounds familiar, your Amazon account is probably carrying the same drag. Apply and we will show what Marko, Oracle, and Bruno would change in your first week.
Ran a 7-figure Amazon brand for a decade. Founded Skubana (acquired). Co-founded Prosper Show. 15+ years on Amazon.
Join the brands that replaced agencies and tools with AI employees.
Example: Let’s use the resistance bands as an example again. Be sure to use keywords like “eco-friendly resistance bands” or “sustainable fitness gear” in your title and bullet points. This helps Amazon’s algorithm understand what your product is about and show it to the right customers.
Marketing your product is where you’ll spend a good chunk of your time. Utilize Amazon’s PPC (Pay-Per-Click) campaigns to get your product in front of the right potential buyers. Start with automatic campaigns to gather data, then move to manual campaigns for more control.
Example: If your eco-friendly resistance bands start getting clicks but not enough sales, tweak your ad copy or bid on different keywords. It’s all about testing and optimizing.
One of the keys to success on Amazon is staying competitive with your pricing. This is where automated pricing tools come in handy. They adjust your prices based on competitor activity, helping you stay in the buy box and maximize profits.
Pro Tip: Harmonize your automated pricing strategy with your PPC campaigns. If your PPC data shows high demand for a particular keyword, you might want to increase your price slightly while still maintaining competitiveness.
Launching a successful Amazon private label business isn’t always easy, but it’s definitely achievable with the right strategy. From market research to pricing automation, each step matters. Remember, it’s all about persistence and continuous improvement.
When I first started my Amazon journey, I made plenty of mistakes. But each mistake was a lesson that brought me closer to success. Don’t be afraid to fail, but always be ready to learn and adapt.
And, if you need help with pricing strategies, our team at Profasee is here to support you.
Happy selling!
