How Profasee Uses Large Language Models to Identify Competitors on Amazon

The Amazon marketplace isn’t always easy to navigate. Sellers are constantly trying to outsmart their competition and traditional methods aren’t always enough to stand out.  At Profasee, we harness the power of large language models (LLMs) to pinpoint your competitors with accuracy. Why Traditional Methods Aren’t Always Enough Most Amazon sellers rely on tools like […]
July 09, 2024  /  4 min read 
Chad Rubin
Founder & CEO
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The Amazon marketplace isn’t always easy to navigate. Sellers are constantly trying to outsmart their competition and traditional methods aren’t always enough to stand out. 

At Profasee, we harness the power of large language models (LLMs) to pinpoint your competitors with accuracy.

Why Traditional Methods Aren’t Always Enough

Most Amazon sellers rely on tools like reverse ASIN lookup to identify competitors. While this method can provide a list of products that are similar to yours, it often misses the mark in several key areas.

First, reverse ASIN lookup tends to be quite limited. It only shows you products that share the same ASIN, which doesn’t always capture the full scope of your competition. Many competitors might have similar products under different ASINs that won’t show up in these searches.

Secondly, this method lacks depth in analyzing the competitive landscape. It doesn’t consider other factors like search terms, product descriptions, and user reviews that could provide a more comprehensive picture of who your real competitors are.

How Profasee Does It Better

We’ve developed a multi-step process that leverages LLMs to go beyond the basics to deliver a thorough analysis of your competition. Here’s how it works:

Step 1: Scraping Your Listings

The journey begins with us scraping the names and descriptions of your product listings. We gather all the relevant information necessary to understand exactly what you’re selling. This step is crucial because the details in your listings hold the key to identifying accurate search terms.

Step 2: Identifying Search Terms

Next, we deploy our LLMs to sift through the scraped data and pinpoint the most relevant search terms. These models are trained to understand context and nuances in language, which means they can identify keywords and phrases that a traditional keyword tool might overlook.

Think of it like having a conversation with a highly knowledgeable friend who knows all the ins and outs of the industry. Our LLMs can pick up on subtleties and suggest search terms that are more likely to lead to competitive insights.

Step 3: Feeding Search Terms to Amazon SERP

Armed with a robust set of search terms, we then turn to Amazon’s Search Engine Results Page (SERP). We input the search terms to gather a comprehensive list of all the names and descriptions of products that compete against those terms. This approach ensures we’re casting a wide net and capturing a full spectrum of potential competitors.

Step 4: Identifying Similar Products

This is where the magic happens. Once again we use our LLMs to analyze the products retrieved from the Amazon SERP. The models compare these products against your listings, looking at various factors such as product descriptions, features, and specifications to identify which ones are most similar to yours.

Step 5: Narrowing Down the List

Finally, our algorithm goes a step further to refine the list of competitors. It considers factors like price, reviews, and ratings to narrow down the competition to those that are most relevant. This ensures that the competitors we identify are not only similar in terms of product features but also in terms of market positioning.

Why This Matters

By using LLMs in this innovative way, we’re able to provide Amazon sellers with a more detailed and accurate picture of their competitive landscape. This means you can make more informed decisions about pricing, marketing, and product development.

At Profasee, we believe in using innovative technology to solve real-world problems. Identifying competitors is just one of the many ways we help Amazon sellers stay ahead of the curve. Our approach is all about making complex processes simpler and more effective, so you can focus on what you do best – growing your business.

If you’re ready to take your Amazon game to the next level, Profasee is ready to assist.

Chad RubinFounder & CEO
Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. He is also a father, husband and loves coffee and tacos.

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