What is a Product Listing on Amazon? Everything You Need to Know

If you're an online retailer looking to expand your reach, selling on Amazon is a smart move. With over 300 million active users, Amazon is the largest online marketplace in the world.  However, getting started on Amazon can be overwhelming. This is why it helps to break the various processes down into smaller steps Product […]
February 20, 2024  /  11 min read 
Chad Rubin
Founder & CEO
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If you're an online retailer looking to expand your reach, selling on Amazon is a smart move. With over 300 million active users, Amazon is the largest online marketplace in the world. 

However, getting started on Amazon can be overwhelming. This is why it helps to break the various processes down into smaller steps Product listing creation is one of these!

In this article, we'll explain what an Amazon product listing is; how to create them; what goes into one. But first, let’s go over the basics!

What Is an Amazon Listing?

An Amazon listing is a page that displays information about a specific product. It is also known as a product detail page, and it provides potential customers with all the necessary information they need, including a product’s features, price, images, and reviews.

The Amazon product listing is a key part of selling on this platform; it’s the first point of contact between the customer and the seller. However, it’s essential to optimize a listing if you want to attract enough of the right customers and increase sales.

A well-optimized Amazon listing includes a product title, description, bullet points, images, and reviews. 

  • The product title should be clear, concise, and descriptive, and include the brand name, product name, and any relevant keywords.
  • The product description should provide detailed information about the product, its features, and benefits. 
  • Any bullet points should highlight the essential features and benefits of the product in an easy-to-read format.
  • Images should be high-quality and show the product from different angles, including close-ups of any unique features. 
  • Reviews from previous customers are also important, as they provide social proof and increase the credibility of the product.

By optimizing these elements of your Amazon listing, you are one step closer to an increase in traffic and sales. 

Why Are Amazon Listings Important?

As a seller on Amazon, your product listing is your storefront. It's the first thing that customers see when they search for a product, and it's what convinces them to buy your product instead of those of your competitors’. Here are some reasons why your Amazon listings are important:

  • Increased Sales: Your product listing is the key to making sales on Amazon. A well-optimized listing can help you increase your conversion rates and drive more sales.
  • Greater Visibility: Optimizing your product listing can help you improve your visibility on Amazon. Amazon's search engine uses a complex algorithm to determine which products to show in search results. The higher your product appears in search results, the more visible it is to potential customers.
  • Improved Relevance: Amazon's search algorithm considers the relevance of a product to a customer's search query. By optimizing your product listing, you can improve its relevance and increase your chances of appearing in search results.
  • Higher Conversion Rates: Your product listing is what convinces customers to buy your product. By optimizing your listing, you can improve your conversion rate and increase your sales.

An optimized listing that follows Amazon's best practices can improve your visibility, relevance, and conversion rates, and ultimately increase your sales on Amazon.

The Importance of Being "Retail Ready"

Being “retail ready” means your product listing is optimized and ready to compete in the marketplace. A retail-ready listing is more likely to rank higher in search results, win the buy box, and result in a sale.

One of the key factors in being retail ready is having a well-managed inventory. You always need to have enough stock to meet demand, but not so much that you are stuck with excess inventory that takes up valuable space and resources. Amazon's inventory management tools can help you keep track of your stock levels and make informed decisions about when to restock.

Optimized product descriptions can also get you to retail-ready status. This includes using clear and concise language and relevant keywords to describe your product features and benefits, as well as including high-quality images and videos. By providing as much information as possible, you can help potential customers make informed buying decisions.

Customer reviews also play a significant role. Positive reviews can help increase your product's visibility and credibility. Encouraging customers to leave honest reviews and responding to feedback can help you improve your product and build trust with potential customers.

The Ultimate Amazon Product Listing Checklist

To help you ensure that your listing is optimized for maximum visibility and sales, we've put together the ultimate Amazon listing checklist.

Product Titles

Your product title is one of the most important elements of your listing. It should be clear, concise, and include relevant keywords that will help your product show up in search results. Don’t forget to include your brand name, product name, and any important features or benefits that would appeal to potential customers.

Bullet Points

Your bullet points should highlight the key features and benefits of your product. Use short, easy-to-read sentences and include any important information that might help persuade a potential customer to make a purchase.

Image Gallery and Videos

High-quality product images and videos are essential for showcasing your product and giving customers a better understanding of what they can expect. Include multiple images from different angles and in different contexts, as well as any relevant videos. Make sure that any media meets Amazon’s guidelines.

Product Description and Back-End Keywords

Your product description should provide additional information about your product and its features and benefits. Use relevant keywords throughout your description to help improve your product's visibility in search results. Don't forget to also optimize your back-end keywords to improve your product's discoverability.

A+ Content

A+ Content is a premium content feature that allows you to create a more engaging and informative product listing. Use A+ Content to showcase your brand story, highlight key features and benefits, and provide additional information about your product in the form of images and videos.


Your pricing strategy can have a significant impact on your product's sales. Make a point of researching your competitors and setting a price that is competitive but still allows you to make a profit.

Positive Customer Reviews

Positive customer reviews are your social proof and have a positive effect on credibility. Encourage customers to leave reviews by providing excellent customer service and following up after the sale.

Buy Box Ownership

The Buy Box is the section on a product detail page where customers can begin the purchasing process. Winning the Buy Box can significantly increase your product's sales, but you will need to spend time on optimization and monitor your performance metrics to improve your chances of winning.


Managing your inventory is essential for ensuring that you can fulfill customer orders in a timely manner. Use Amazon's Fulfillment by Amazon (FBA) service to simplify your inventory management and improve your fulfillment performance metrics.

Keep in mind that optimizing your listing is an ongoing process, so keep an eye on your performance metrics and make adjustments as needed to continue improving your product's performance.

A Step-by-Step Guide to Creating an Amazon Listing for New Products

Here are the steps you would need to follow to create an effective Amazon product listing:

Step 1: Conduct Keyword Research

Before creating your Amazon listing, it's important to conduct keyword research to determine the most relevant and high-traffic keywords for your product. This will help you optimize your listing to rank higher in Amazon's search results and attract more relevant buyers.

Step 2: Log In to Amazon Seller Central

To create a new product listing on Amazon, log in to your Amazon Seller Central account. If you don't have an account yet, you can sign up for one on the Amazon website.

Step 3: Select a Product Category and Subcategories

Choose the most appropriate product category and subcategories for your product. This will help potential buyers find your product more easily when browsing Amazon. It will also place your products on the most relevant search results pages.

Step 4: Complete Your Product Information

Fill in all the necessary product information, including the product title, description, type, size, features, UPC, EAN, model number, brand name, and condition. Make a point of providing accurate and detailed information to help buyers make an informed purchase decision.

Step 5: Add All Product Identity Details

Next, you want to add in any identifying product details, including the category, price, inventory, shipping, packaging, and FBA (Fulfillment by Amazon) options. This will help you manage your product listing and ensure a smooth buying experience for your customers.

Step 6: Add Variations

If your product has variations such as different colors or sizes, add them to your listing. This will help buyers find the specific variation they are looking for and increase your chances of making a sale.

Step 7: Include Product Images and Videos

Include high-quality product images and videos that showcase your product from different angles. This will help buyers visualize your product and understand how they will benefit from it. 

Step 8: Review Keyword Placement

Even though you will have included relevant keywords when adding your product title, description, and bullet points, it doesn’t hurt to review your copy. The right keywords will improve the relevance and discoverability of your product. Find ways to incorporate long-tail keywords that are specific to your product and target your ideal audience.

Step 9: Save and Launch

Once you have filled in all the necessary information, save your listing and launch it on Amazon. Monitor your listing's performance and make adjustments as needed to improve its visibility and attract more buyers.

Getting the Most Out of Your Amazon Listing with Profasee

Profasee's platform is designed to predict the perfect price for every product at each precise moment, optimizing pricing strategies to improve sales, margins, and profitability.

Dynamic Pricing Adaptation: Profasee analyzes real-time data points from Amazon shoppers. These include sales trends, search volume, and consumer behaviors. Profasee then provide hyper-accurate pricing adjustments to keep you in the “Buy Now” box and maximize profitability.

Integration with Amazon Storefronts: The platform integrates directly with Amazon storefronts, allowing for seamless import of products and instant prediction of optimal prices. 

Customizable Pricing Strategies: Profasee offers both preset and customizable pricing algorithms. Sellers can choose pre-set strategies or tailor their own based on a variety of variables for flexibility and control over how products are priced.

To see how Profasee can help your business, book a free demo today! 

Frequently Asked Questions

How can I optimize my Amazon product listings for better visibility?

Some ways to optimize your listings include using relevant keywords in your product title and description, providing detailed product information, and using high-quality images and videos. You can also use Amazon's advertising tools to increase your product's visibility.

What are the essential elements of an effective Amazon product listing?

An effective Amazon product listing should include a clear and concise product title, detailed product description, high-quality images, and pricing information. It should also include details on product features, benefits, and any relevant product specifications.

What policies must I adhere to when creating a product listing on Amazon?

When creating a product listing on Amazon, you must adhere to Amazon's policies and guidelines. This includes providing accurate and truthful product information, using appropriate language and images, and following Amazon's pricing policies. Failure to adhere to these policies can result in your product listing being removed or your account being suspended.

Are there any fees associated with listing products on Amazon?

Yes, there are fees associated with listing products on Amazon. The fees vary depending on the type of product and the selling plan you choose. Amazon offers two selling plans: Individual and Professional. The Individual plan charges a per-item fee, while the Professional plan charges a monthly subscription fee.

How do high-quality images impact the success of Amazon product listings?

High-quality images are essential for the success of Amazon product listings. They help customers visualize the product and make informed purchasing decisions. Amazon recommends using images that are at least 1000 pixels wide and have a pure white background.

What are some best practices for using Amazon listing software to enhance my product listings?

Using Amazon listing software can help you streamline the process of creating and managing your product listings. Some best practices for using this software include using relevant keywords, providing detailed product information, and using high-quality images. You should also regularly monitor your listings to ensure that they are up-to-date and accurate.

Chad RubinFounder & CEO
Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. He is also a father, husband and loves coffee and tacos.

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