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Strategies, case studies, and product updates from the Profasee team.

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Short, opinionated takes on AI agents, Amazon PPC, pricing, and inventory. No fluff. About once a week.

All"Amazon Inventory""Amazon Strategy"AI Operating SystemAmazon PPCAmazon PricingAmazon StrategyIndustry and Trends
Stacked inventory boxes with a forecast curve arcing above and a stockout-risk threshold line
Amazon Strategy

Amazon Inventory Forecasting Tools [2026]: What Sellers Actually Need

The best Amazon inventory forecasting tools in 2026 compared: Profasee Bruno, SoStocked, Jungle Scout, Inventory Optimizer, and Amazon's built-in tools. What actually prevents stockouts.

ChadChad Rubin · Apr 18, 2026
Ranked leaderboard of Amazon PPC software — winning tier crowned with a lime accent
Amazon PPC

Best Amazon PPC Software & Management Tools in 2026

The best Amazon PPC software in 2026 compared: Profasee Marko, Perpetua, Pacvue, Helium 10 Adtomic, Teikametrics, and Quartile. Pricing, features, and what actually matters for your ad spend.

ChadChad Rubin · Apr 18, 2026
Amazon repricing for private label — single glowing price tag surrounded by faded competing tags
Amazon PricingAmazon Strategy

Amazon Repricing for Private Label: Why Traditional Repricers Don't Work

Traditional Amazon repricers are built for wholesale sellers fighting for the Buy Box. Private label brands need profit-aware repricing that coordinates with PPC and inventory. Here is the difference.

ChadChad Rubin · Apr 17, 2026
Pricing lever connected to a descending ACoS curve
Amazon PPCAmazon Pricing

How Pricing Optimization Reduces Your Amazon ACoS (The Strategy Nobody Talks About)

Every ACoS guide tells you to adjust bids and add negative keywords. None of them mention the most powerful lever: your price. Here is how pricing optimization reduces ACoS while increasing profit.

ChadChad Rubin · Apr 17, 2026
AI employees for Amazon sellers — Claudia (COO) at center, surrounded by Marko, Oracle, Bruno, Brett, and Abe specialists connected by coordination lines
AI Operating SystemAmazon Strategy

AI Employees vs AI Tools: Why Amazon Sellers Are Switching

AI employees for Amazon sellers coordinate pricing, PPC, inventory, and listings as a team. Here is how they differ from standalone AI tools and why sellers are switching.

ChadChad Rubin · Apr 14, 2026
Amazon Business Solutions Agreement update announcement effective March 4 2026 introducing new Agent Policy requirements for AI and automated seller tools on the Amazon marketplace
AI Operating SystemAmazon Strategy

Amazon's AI Agent Policy: What Every Seller Needs to Know

Amazon's March 2026 AI Agent Policy requires SP-API registration, audit trails, and human-in-the-loop controls. Here is what it means for your tools and how to stay compliant.

ChadChad Rubin · Apr 14, 2026
PPC That Prints Profit: When Bids and Prices Work Together
Amazon PPCAmazon Pricing

PPC That Prints Profit: When Bids and Prices Work Together

ChadChad Rubin · Mar 3, 2026
From Guesswork to Growth: Data-Driven Pricing Strategies to Win on Amazon
Amazon Pricing

From Guesswork to Growth: Data-Driven Pricing Strategies to Win on Amazon

ChadChad Rubin · Feb 27, 2026
Data-Driven Amazon Ads: Optimization, AI, and Future Trends
Amazon Strategy

Data-Driven Amazon Ads: Optimization, AI, and Future Trends

ChadChad Rubin · Dec 10, 2025