Insights
Blog
Strategies, case studies, and product updates from the Profasee team.
Operator notes by email
Short, opinionated takes on AI agents, Amazon PPC, pricing, and inventory. No fluff. About once a week.
Velocity-Aware Pricing: Why Static Floors Cost You Q4
Static repricing floors and ceilings cost Amazon sellers margin in Q4. Velocity-aware pricing adjusts the band based on demand, inventory, and seasonality.
Chad Rubin · May 4, 2026
Floor and Ceiling Math: How to Set Repricing Boundaries Without Eating Margin
Most Amazon sellers set repricing floor and ceiling wrong. Here is the operator math, with worked examples, that protects margin without crippling the repricer.
Chad Rubin · May 3, 2026
From Ask Me First to Handling It: The Right Way to Adopt AI Agents on Amazon
Most Amazon sellers fail at AI adoption by skipping straight to autonomous mode. Here is the five-stage trust ladder that protects your account.
Chad Rubin · May 2, 2026
Rule-Based vs AI Repricing: Where Each Wins and Where Each Breaks
Rule-based and AI repricing both work, in different conditions. Here is a 2026 operator's breakdown of where each approach wins, breaks, and combines.
Chad Rubin · May 2, 2026
Amazon Pricing Strategy: The Operator Playbook for AI Repricing in 2026
Amazon pricing strategy in 2026 is not a number. It is a system of forces. Here is the operator playbook for AI repricing without giving up margin.
Chad Rubin · May 1, 2026
The AI Operating System for Amazon Brands: Why Coordinated Agents Beat Stacked Tools
Amazon brands do not need more dashboards. They need an AI operating system. Here is the framework for coordinated AI agents that run pricing, PPC, and inventory together.
Chad Rubin · May 1, 2026
Amazon PPC AI Inputs: The Data Checklist That Actually Sharpens Decisions
Amazon PPC AI inputs decide whether your automation makes business-aware decisions or generic ones. The eight uploads that matter, plus how chat and comments fit in.
Chad Rubin · Apr 30, 2026
Amazon PPC Campaign Roles: Why Defense, Discovery, Launch, Conquest, and Retargeting Should Never Run the Same Way
Amazon PPC campaign roles assign defense, discovery, conquest, launch, and retargeting jobs to each campaign. The right roles change every other PPC setting that matters.
Chad Rubin · Apr 29, 2026
Amazon PPC Review Cadence: What Daily, Weekly, and Monthly Are Actually For
Amazon PPC review cadence is what makes accounts get healthier instead of more chaotic. The job of daily, weekly, and monthly cycles, and the swaps to never make.
Chad Rubin · Apr 28, 2026