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Strategies, case studies, and product updates from the Profasee team.

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Short, opinionated takes on AI agents, Amazon PPC, pricing, and inventory. No fluff. About once a week.

All"Amazon Inventory""Amazon Strategy"AI Operating SystemAmazon PPCAmazon PricingAmazon StrategyIndustry and Trends
Amazon PPC guardrail control panel with seven gauges including max bid, daily change limit, and emergency brake ACoS, with one circuit-breaker tripped in red
Amazon PPC

Amazon PPC Guardrails: The 12 Settings That Stop AI From Burning Your Budget

Amazon PPC guardrails are the speed and risk limits that keep AI automation safe. Twelve settings, what each one does, and the calibration most sellers miss.

ChadChad Rubin · Apr 27, 2026
Split-screen Amazon PPC dashboard comparing target ACoS gauge against target POAS gauge, showing how the same campaign reads as healthy on one and unprofitable on the other
Amazon PPC

Target POAS vs Target ACoS: The PPC Setting That Quietly Decides Your Profit

Target POAS vs target ACoS decides whether your Amazon PPC AI optimizes for revenue or profit. Here is when each one matches your business, and why the math diverges.

ChadChad Rubin · Apr 26, 2026
Operator command panel showing AI Amazon PPC management inputs (COGS, promo calendar, ASIN priorities) feeding into a central AI agent with profit, ACoS, and consistency metrics flowing out
Amazon PPC

AI Amazon PPC Management: The Operator Playbook That Actually Makes You Money

AI Amazon PPC management works when you set it up right. The full framework: connectors, operating modes, guardrails, campaign roles, cadence, and profit signals.

ChadChad Rubin · Apr 25, 2026
Four-tier Amazon PPC match type ladder — exact match (tight brackets), phrase match (ordered variants), broad match (loose radial variants), and broad match modifier (keyword anchored with plus signs) — on a dark indigo-and-lime Profasee background
Amazon PPC

Amazon PPC Match Types: Complete 2026 Guide (Exact, Phrase, Broad + the Hidden One)

Amazon PPC match types explained: exact, phrase, broad, and the hidden broad match modifier. When to use each, with real data on why broad sometimes beats exact.

ChadChad Rubin · Apr 24, 2026
24-hour clock dial overlaid with an ACoS heatmap ring — green in morning hours, red in evening hours — showing when Amazon PPC campaigns are profitable
Amazon PPC

Amazon Dayparting: The Complete 2026 Guide (With Real Results)

Amazon dayparting explained — step-by-step hourly bid and budget rules, the heatmap method, and the real case studies where it tripled sales and cut ACoS in half.

ChadChad Rubin · Apr 23, 2026
Lineup of five AI tool cards for Amazon sellers — Profasee centered and elevated with all four capability dots lit; Helium 10, Seller Snap, Perpetua, and SmartScout each lit on only one or two
AI Operating SystemAmazon Strategy

Best AI Tools for Amazon Sellers in 2026

Best AI tools for Amazon sellers in 2026: Profasee, Helium 10, Seller Snap, Perpetua, SmartScout compared across PPC, repricing, inventory, listings.

ChadChad Rubin · Apr 22, 2026
Central algorithm hub (α) with seven ranking signals radiating outward — inventory, price, PPC, listings, reviews, returns, velocity — connected by a coherence web
Amazon StrategyAI Operating System

Amazon's Algorithm in 2026: Why Siloed Tools Can't Keep Up

Amazon algorithm changes in 2026 weigh inventory, conversion, returns, and ad signals — cross-functional inputs no siloed tool can optimize.

ChadChad Rubin · Apr 21, 2026
Central price tag surrounded by context signals — ads, inventory, season, competitors
Amazon Pricing

Amazon Repricing Guide: Rule-Based vs AI vs Coordinated Strategies

The definitive guide to Amazon repricing: compare rule-based, algorithmic AI, and coordinated AI repricing — and learn why profit-aware pricing beats competitor matching.

ChadChad Rubin · Apr 20, 2026
PPC bid gauge on the left and a price tag on the right, separated by a broken link marked DISCONNECTED
Amazon PPCAmazon Pricing

Amazon PPC and Pricing: What Happens When They Are Not Connected

When your Amazon PPC tool and repricer do not share data, you leak profit on every price change and every ad dollar. Here is how to close the coordination gap.

ChadChad Rubin · Apr 19, 2026