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Strategies, case studies, and product updates from the Profasee team.
Operator notes by email
Short, opinionated takes on AI agents, Amazon PPC, pricing, and inventory. No fluff. About once a week.
How to Value an Amazon Brand in 2026: The Operator's Multiples and EBITDA Quality Framework
Multiples for Amazon brands reset from 6-8x to 2-4x. Here is the operator's framework for valuing an Amazon brand in 2026, with the EBITDA quality factors that move the multiple either direction.
Chad Rubin · Jun 20, 2026
Why Amazon Aggregators Failed: A Post-Mortem from an Operator
Amazon aggregators raised billions and bought brands at 6-8x EBITDA. Most are gone or restructuring. Here is the operator post-mortem on what went wrong and what the next form of aggregation looks like.
Chad Rubin · Jun 19, 2026
The 5 Phases of the Amazon Capital Cycle: A Field Guide for Operators
Loose, Hot, Tightened, Crashed, Recovering. Here is the field guide to all 5 phases of the Amazon Capital Cycle, with the signals to watch and the operator posture for each.
Chad Rubin · Jun 18, 2026
The Amazon Capital Cycle: Where We Are in 2026 and What to Do About It
The Amazon marketplace moves through five capital phases like any other market. Here is the operator playbook for 2026: what phase we are in, what it means for your brand, and what to do.
Chad Rubin · Jun 17, 2026
5 Questions to Ask Any Amazon AI-PPC Vendor Before You Sign
Most Amazon AI-PPC software is wrapper tech sold as proprietary intelligence. Here are the 5 buyer-protection questions to ask before you sign anything.
Chad Rubin · Jun 16, 2026
Amazon Variation Review Pooling: When to Combine Parent ASINs and When to Split Them
Pooling reviews under one parent ASIN can accelerate ratings, or it can dilute them. Here is the operator decision framework for when to combine variations and when to split them apart.
Chad Rubin · Jun 13, 2026
Amazon Brand Registry, Hijackers, and Counterfeit Defense: The Operator's Routine
Brand Registry is necessary, not sufficient. Here is the operator routine for catching hijackers in a week, defending against counterfeits, and using Project Zero and Transparency right.
Chad Rubin · Jun 12, 2026
Amazon Buyer-Seller Messaging Compliance: What You Can and Cannot Say
Most brands violate Amazon's Communication Guidelines without knowing. Here is the operator-grade rulebook on what you can say, what gets you suspended, and the compliant post-purchase sequence.
Chad Rubin · Jun 11, 2026
Amazon Review Velocity and Vine: The Operator's Playbook for the First 50 Reviews
Volume beats perfection. Here is the operator playbook for getting the first 50 reviews fast with Vine, compliant post-purchase, and the moves that work past launch.
Chad Rubin · Jun 10, 2026