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Strategies, case studies, and product updates from the Profasee team.
Operator notes by email
Short, opinionated takes on AI agents, Amazon PPC, pricing, and inventory. No fluff. About once a week.
The Steward of Capital: Running an Amazon Brand Like a CFO, Not a Marketer
Your job is not to generate revenue. It is to generate revenue in relation to your budget. Here is the Steward of Capital operating frame, the only operator mindset that survives the Tightened phase.
From reading to action
Reading about Amazon operations is useful. Seeing the leaks in your own account is better.
If the advice on this blog sounds familiar, your account is probably carrying the same PPC, pricing, inventory, or catalog drag. Apply and we will show what Ultra would do first.
Buying Distressed Amazon Brands in 2026: What to Buy, What to Avoid, What to Fix First
Distressed Amazon brands are everywhere in 2026. Here is the operator framework for what to buy, what to avoid, what to fix first, and how to underwrite the operational lift required.
Chad Rubin · Jun 21, 2026
How to Value an Amazon Brand in 2026: The Operator's Multiples and EBITDA Quality Framework
Multiples for Amazon brands reset from 6-8x to 2-4x. Here is the operator's framework for valuing an Amazon brand in 2026, with the EBITDA quality factors that move the multiple either direction.
Chad Rubin · Jun 20, 2026
Why Amazon Aggregators Failed: A Post-Mortem from an Operator
Amazon aggregators raised billions and bought brands at 6-8x EBITDA. Most are gone or restructuring. Here is the operator post-mortem on what went wrong and what the next form of aggregation looks like.
Chad Rubin · Jun 19, 2026
The 5 Phases of the Amazon Capital Cycle: A Field Guide for Operators
Loose, Hot, Tightened, Crashed, Recovering. Here is the field guide to all 5 phases of the Amazon Capital Cycle, with the signals to watch and the operator posture for each.
Chad Rubin · Jun 18, 2026
The Amazon Capital Cycle: Where We Are in 2026 and What to Do About It
The Amazon marketplace moves through five capital phases like any other market. Here is the operator playbook for 2026: what phase we are in, what it means for your brand, and what to do.
Chad Rubin · Jun 17, 2026
5 Questions to Ask Any Amazon AI-PPC Vendor Before You Sign
Most Amazon AI-PPC software is wrapper tech sold as proprietary intelligence. Here are the 5 buyer-protection questions to ask before you sign anything.
Chad Rubin · Jun 16, 2026
Amazon Variation Review Pooling: When to Combine Parent ASINs and When to Split Them
Pooling reviews under one parent ASIN can accelerate ratings, or it can dilute them. Here is the operator decision framework for when to combine variations and when to split them apart.
Chad Rubin · Jun 13, 2026
Amazon Brand Registry, Hijackers, and Counterfeit Defense: The Operator's Routine
Brand Registry is necessary, not sufficient. Here is the operator routine for catching hijackers in a week, defending against counterfeits, and using Project Zero and Transparency right.
Chad Rubin · Jun 12, 2026
Amazon Buyer-Seller Messaging Compliance: What You Can and Cannot Say
Most brands violate Amazon's Communication Guidelines without knowing. Here is the operator-grade rulebook on what you can say, what gets you suspended, and the compliant post-purchase sequence.
Chad Rubin · Jun 11, 2026